“…However, the pursuit of socioemotional goals in family firms adds important considerations when discussing justice and fairness in the workplace (Gomez‐Mejia, Neacsu, & Martin, ; Rodríguez‐Ariza, Cuadrado‐Ballesteros, Martínez‐Ferrero, & García‐Sánchez, ; Samara et al, ; Williams et al, ). Achieving socioemotional goals, such as maintaining family harmony and unity and preserving family bonds, have at least equal importance in family firms as achieving economic goals (Chrisman, Chua, Pearson, & Barnett, ; Gomez‐Mejia et al, ; Samara et al, ). In this regard, the family member whose managerial talents or personality characteristics may not contribute to the business at a level corresponding to ordinary calculations of risk‐reward may nevertheless bring agreeableness and harmony that indirectly contributes to the family firm in a way that compensates for less material performance in the business.…”