Women in the Advertising Industry

Abstract

This entry aims to take a snapshot of the women advertisers' position in the advertising industry based on global studies. Tracing women's growing place in advertising is important in terms of presenting a model for gender equality and women's rights. There is unanimous agreement in literature that being a woman, especially a woman with children, negatively impacts an advertising professional's career. Horizontal and vertical segregation, glass ceiling, sticky floor, the pink ghetto, and hegemonic masculinity present in the advertising agency cultures are all various ways that hold women back in the advertising industry, especially in the creative departments.