“…During a 6‐month intervention period conducted from January 2016 to September 2017, an RD blogger published one new blog post each week in which positive, nonrestrictive messages integrated theory‐based intervention methods (e.g., modelling, goal setting, and provision of feedback on performance) selected from evidence‐based taxonomies (Kok et al, ; S. Michie et al, ). Theory‐based intervention methods were selected on the basis of their effectiveness to promote changes in the theoretical constructs predicting the consumption of vegetables and fruit and milk and alternatives in adults (i.e., knowledge, beliefs about consequences [e.g., perceptions of advantages/disadvantages], beliefs about capabilities [e.g., perceptions of barriers/facilitators], and intention and goals; Brewer, Blake, Rankin, & Douglass, ; Guillaumie, Godin, & Vezina‐Im, ; Kim, Reicks, & Sjoberg, ; Park & Ureda, ; Wheeler & Chapman‐Novakofski, ) and in light of their feasibility of delivery using a blog, as described elsewhere (Dumas et al, ). Blog messages also aimed to promote healthy food changes in the home environment and encourage involvement of children in family meal planning and preparation, which, in turn, aimed to improve the quality of children's diet.…”