2017
DOI: 10.1558/pome.33300
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Women of Power: The Image of the Witch and Feminist Movements in Poland

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“…Furthermore, until a few years ago, the economy of Poland flourished with and belonged to new emerging markets -this status was changed to "developed" in 2017. All these four countries have a growing middle-class of aspiring consumers [Pieris, 2011;Inglot et al, 2012;Cypher, 2013;Findlay, 2013;Ost, 2015;Chandrasekara and Wijetunga, 2016;Rodas et al, 2019] while reinforcing the role of women in decision-making [Abeyasekera, 2016;Adebiyi et al, 2017;Anczyk and Malita-Król, 2017;Herrera and Agoff, 2019]. This trend was relevant for our study, as women could be perceived as key influencers of shopping habits worldwide [Brennan, 2011].…”
Section: Introductionmentioning
confidence: 89%
“…Furthermore, until a few years ago, the economy of Poland flourished with and belonged to new emerging markets -this status was changed to "developed" in 2017. All these four countries have a growing middle-class of aspiring consumers [Pieris, 2011;Inglot et al, 2012;Cypher, 2013;Findlay, 2013;Ost, 2015;Chandrasekara and Wijetunga, 2016;Rodas et al, 2019] while reinforcing the role of women in decision-making [Abeyasekera, 2016;Adebiyi et al, 2017;Anczyk and Malita-Król, 2017;Herrera and Agoff, 2019]. This trend was relevant for our study, as women could be perceived as key influencers of shopping habits worldwide [Brennan, 2011].…”
Section: Introductionmentioning
confidence: 89%