Women’s Participation Pattern in Coastal Tourism Communication in Sawarna Beach Lebak District Banten Province Indonesia

Abstract

This study aims to determine the pattern of women's participation in coastal tourism communication in Sawarna Beach, Bayah District, Lebak Regency, Banten Province, Indonesia. The research method is a case study, qualitative descriptive and in-depth interview data collection techniques to key informants, homestay owner and manager also. The concept of research focuses on tourism communication and tourism public relations. This means that tourism communication studies, focused on public relations and tourism, involving the participation of women's groups as the driving subjects. The results of the study show that women's participation patterns in tourism communication include proactive active patterns, passive active patterns and structural gap patterns. At the same time, the women who are homestay managers have implemented tourism public relations in a simple format, by placing plans and programs for the management of food stalls, homestays and their activities in the Tourism Awareness Group (Pok Dar Wis). Media communication is word of mouth, social media and ended with the evaluation process of daily routine activities, especially in managing food, menu and financial. As well as communication with members of the motorcycle taxi community, lifeguard union, as well as communication with government officials related to infrastructure, stalls and tax management.