Women's Self-Objectification and Strategic Self-Presentation on Social Media

Chen, Shilei; Tilburg, Wijnand A.P. van; Leman, Patrick J.

doi:10.1177/03616843221143751

Cited by 5 publications

(2 citation statements)

References 74 publications

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“…Secondly, there is a correlation of selfsexualization with the appearance-focused attitude (Trekels & Eggermont, 2018). And finally, a less authentic self-presentation is assigned to the strategic selfies by Chen et al (2022). This lack of human authenticity contrasts with the attitude valued by brands to demonstrate a real, solid and transparent commitment to gain consumers' attention.…”

Section: Discussionmentioning

confidence: 97%

“…Appearance-focused attitude toward the self perfect body (Trekels& Eggermont, 2018) Posting objectified self-images-selfies (Bell et al, 2018) Strategic self-presentation (Chen et al, 2022) Stricter appearance standards (Aubrey & Frisby, 2011), body weight, place importance on physical attractiveness (e.g., symmetrical features) (Choi & Delong, 2019) Self-objectification: more often judged for their appearance (Rousseau et al, 2018)…”

Section: Self-centered Imagementioning

confidence: 99%

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Undressed to succeed? Content analysis of self-objectification of influencers in Spain

LLovet,

Establés

2023

RCom

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In the recent report The Impact of Influencers on Advertising and Consumer Protection in the Single Market the European Parliament mentions the use of nudity and sexual content and the role of perceptions and expectations towards body image and perfect images. What most moves consumers' attitudes and behavioral intentions is the credibility, attractiveness (both physical and in terms of familiarity and likability), expertise, trustworthiness, popularity, prestige and high power of the influencers. In Spain two White Papers on influencer marketing indicate that a common form of socialization, especially for girls and women, consists of showing a sexy or a perfect body and projecting an egocentric image. The aim of this research is to analyze the presence of self-objectification in top influencers in Spain and to identify its relationship with either social values of success and recognition or stereotypes. The methodology carried out has been a content analysis of 246 images of the first 14 top influencers that appear in the Report of the 500 most influential men and women influencers in Spain in 2022. From a previous literature review, the analysis has been conducted with a deductive-inductive research paradigm through coding with QSR Nvivo the following categories of self-objectification: (1) sexy self-presentation; (2) appearance-centered attitude towards one's own perfect body - egocentric image; (3) stereotypical gender representation; and (4) success, social recognition, or popularity. The results show that self-objectification is more predominant in women than in men, and that it has an important correspondence with the self-perception of the professions they have as well as with age, being mainly belonging to the Z Generation. Both women and men who self-perceive themselves as having professions in which physical appearance is relevant (models or actors) tend to objectify themselves more. However, success and social recognition are more evident in those male influencers who emphasize their professional facet and do not resort to self-sexualization of their bodies (businessmen, advertisers or youtubers).

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Section: Discussionmentioning

confidence: 97%

Section: Self-centered Imagementioning

confidence: 99%

Undressed to succeed? Content analysis of self-objectification of influencers in Spain

LLovet,

Establés

2023

RCom

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Narcissists don’t care about approval: the role of narcissism and status motives in explaining the relationship between self-objectification and approval motivation

Chen,

van Tilburg,

Mahadevan

et al. 2024

Curr Psychol

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Prior research has established that women who self-objectify seek approval from others more strongly than women who self-objectify less. Yet the boundary conditions of this link remain largely unexamined. Building on hierometer theory, which postulates that narcissism tracks social status and motivates status-optimizing behaviour, we tested whether the desire for social status (e.g., among narcissists) severed the association between self-objectification and approval seeking. Two cross-sectional studies (NS1 = 200; NS2 = 201) using moderated mediation models found support for this proposition. The moderated mediation model shows that the link between self-objectification and approval seeking was attenuated among narcissists, as narcissists seek higher social status, instead of favour and approval from others. Together, the studies suggest that self-objectification no longer predicts approval seeking among individuals who prioritise status over inclusion. The findings help further connect the self-objectification literature to research on social status and self-regard. Practical implications and extensions are discussed.

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She is seeking attention: Women's self-objectification and hostility toward peer selfies

Cheng,

Wang,

Zhang

2024

Computers in Human Behavior

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Women's Self-Objectification and Strategic Self-Presentation on Social Media

Cited by 5 publications

References 74 publications

Undressed to succeed? Content analysis of self-objectification of influencers in Spain

Undressed to succeed? Content analysis of self-objectification of influencers in Spain

Narcissists don’t care about approval: the role of narcissism and status motives in explaining the relationship between self-objectification and approval motivation

She is seeking attention: Women's self-objectification and hostility toward peer selfies

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