In a decision where much hangs on whether p, it would be irresponsible to simply guess that p and proceed. Thus, many people agree that there is an epistemic norm of practical reasoning: To justifiably rely on p in practical reasoning, one needs to be positioned well enough, epistemically, to do so.One much-discussed candidate norm is the Knowledge Norm. Two standard formulations: "One knows q iff q is an appropriate premise for one's practical reasoning." (Williamson 2005, 231) "Treat the proposition that p as a reason for acting only if you know that p." (Hawthorne and Stanley 2008, 577) These formulations differ on a number of counts. The first, unlike the second, is a biconditional.When I speak of the Knowledge Norm here, I mean to refer to a conditional version, according to which knowledge is necessary in order for it to be proper to treat something as a practical reason.The formulations also differ in that one is about treating p as a premise in practical reasoning, the other about treating p as a reason for acting. I will assume that these pretty much come to the same thing. My own preferred formulation, by the way, will be about relying on p in practical reasoning. The Knowledge Norm is not the only candidate, though. Other proposals abound, like a Justified-Belief-that-One-Knows Norm (Neta 2009), a Justified-True-Belief Norm (Littlejohn 2009 and 2012), a Warrant Norm (Gerken 2011), or a Sensitive-Belief Norm (Enoch, Fisher and Spectre 2012). Also, there is the related debate about the norm of assertion. While it is not clear that both domains require a common norm, some norms from the latter debate might be proposed as practical norms, too. One candidate would be a Safe-Belief Norm (Pritchard 2014). Finally, there is the Truth Norm (defended for assertion in Weiner 2005). While maybe it should not be called an epistemic norm, it may come with a "secondary" norm which is epistemic. (More on this later.)This paper first criticizes all current proposals (except for the Truth Norm). It claims that they violate a plausible constraint that I label Transparency. I then propose an alternative epistemic norm. This norm captures much of the intuitive plausibility of other candidates, but it avoids the violation of Transparency. In this respect, it resembles the Truth Norm. Unlike the latter, however, 2 it is an epistemic norm in a narrow sense, and it does not count lucky guesses as proper on any level. The norm proposed contains, not a description of an epistemic condition of the reasoner or her evidence but an epistemic modal. It says: Rely on p in practical reasoning only if it must be that p. 1 Roadmap: § § 1 and 2 describe two problems for existing proposals, the problems of Negative Bootstrapping and of Level Confusions. § 3 offers a general diagnosis, tracing the two problems to a violation of Transparency. § 4 introduces the alternative norm. § 5 discusses Non-Factualism about epistemic modals. § 6 clarifies the proposal. And §7 adds to the proposal an associated norm of "secondary propriety", w...