“…Absence of exercise culture and lack of physical activity among British South Asian groups have traditionally been observed (Duncan, Woodfield, Al-Nakeeb, & Nevill, 2008;Lucas, Murray, & Kinra, 2013;Williams, Stamatakis, Chandola, & Hamer, 2011). British South Asian male bodies are also not well represented in British sport, fitness and leisure media (Brettingham, 2007;Farooq & Parker, 2009;Malcolm, Bairner, & Curry, 2010). Asian countries themselves indicate low levels of nonmedical use of AAS due to the lack of westernised value of muscularity (Cafri et al, 2005;Pope et al, 2000Pope et al, :2001Yang, Gray, & Pope, 2005).…”