Is a target letter (digit) more readily detected in a digit (letter) background because of conceptual-level differences between letters and digits or because of physical-level differences? When letters and digits were matched on physical features, both for the target set and the background set, no letter vs. digit category effect was found, With physical differences eliminated, search was faster and more accurate for letter than for digit targets and distractors, presumably because of the greater familiarity of letters. Presenting the same characters in normal and mirrorreversed orientation, which also minimized featural differences between categories, produced only a small normal vs. reversed category effect. In a normal background, a reversed target lost much more from its unfamiliarity than it gained from mismatching the background. The present results indicate that the category effect vanishes when only conceptual level differences are present.Physical differences can greatly speed letter or digit search (e.g., a Z is found easily in a field of curved letters), perhaps because they permit target detection to occur at the preattentive level (Neisser, 1967). Higher level, or conceptual, properties of the background also may greatly affect target detection, however. In the category effect, for example, a target letter (digit) is detected more readily in a digit (letter) background (Ingling, 1972;Jonides & Gleitman, 1972). By minimizing between-category physical differences, the present study tests whether the category effect is a conceptual-level phenomenon.Whether the category effect is truly conceptual, as its name implies, has important implications for models of early processing. Merikle (1980) found a partial-report advantage over whole report when subjects were cued by category (letters, digits), and he concluded that iconic memory was not precategorical. However, Merikle did not control for structural features that might distinguish letters from digits; for example, "symmetry about some axis is more prevalent among letters than digits; on many type faces, letters tend to be wider than digits" (Jonides & Gleitman, 1972, p, 457). Digits have a greater balance of linear and curvilinear features than do uppercase letters, of which 58070 contain only linear elements (Keren, 1977;McCarthy, 1976McCarthy, , 1979.One problem for the featural explanation, though, is that although the name of a shape seemingly should This study was supported in part by National Institute of Mental Health Grant MH3229S. The author is grateful to Lori Collner and Mary Pejeau for assistance in collecting the data and to Jonathan Baron, John Duncan, John M. Flach, Nancy Ingling, John Jonides, Robert Proctor, and Ronald G. Shapiro for useful discussions and comments. Requests for reprints should be sent to Lester E. Krueger, Human Performance Center, Ohio State University, 404-B West 17th Avenue, Columbus, Ohio 43210. not affect its physical distinctiveness in various contexts, Jonides and Gleitman (1972) did find a category effect for...