2022
DOI: 10.33366/jkn.v4i2.96
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Word-Of-Mouth Sebagai Sarana Pembentukan Intensi Generasi Muda dalam Berpartisipasi Pada Sektor Pertanian

Abstract: The agricultural sector is a vital sector for the survival of Indonesia. However, one of the problems faced is the regeneration of farmers because not all young people want to participate in this sector. One of the communities that responded to this condition is Aku Petani Indonesia. This community carries out various activities to create intention to participate in agriculture activities among the younger generation. This research is to study how these activities create word-of-mouth that can intention. The T… Show more

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