“…In the present study, personalization was achieved using a different approach, that is, by encouraging an internal mental perspective by use of the pronoun “you.” Specifically, our goal was to investigate whether this way of personalizing word problems would provide an effective means to combat a robust and persistent phenomenon in mathematical word problem solving: the consistency effect. The consistency effect refers to the finding that more errors are made on mathematical word problems (i.e., arithmetic exercises presented as text instead of in the form of mathematical notation, Timmermans, Van Lieshout, & Verhoeven, ) when the relational keyword (e.g., more than) is inconsistent (e.g., subtraction) as compared with consistent (e.g., addition) with the required mathematical operation (Boonen, De Koning, Jolles, & van der Schoot, ; Hegarty, Mayer, & Monk, ; De Koning, Boonen, & van der Schoot, ; Lewis & Mayer, ; Pape, ; van der Schoot, Bakker‐Arkema, Horsley, & Van Lieshout, ; Verschaffel, De Corte, & Pauwels, ). What complicates performance on inconsistent word problems (Table , right panel) is that, typically, problem solvers superficially process the word problem text and hence most of the time do not fully or accurately represent the actual problem statement.…”