“…Gaucher et al (2011) found that job ads for male-dominated occupations used words associated with male stereotypes (such as 'leader', 'competitive', or 'dominant') more frequently than advertisements for female-dominated occupations, and women found job advertisements less appealing when they contained more masculine than feminine wording (Bem and Bem, 1973;Gaucher et al, 2011). Chaturvedi et al (2021) use machine learning to study job ads, identifying words that are predictive of a gender Though they did not focus on job ads, Hanson et al (2011) and Hanson et al (2016) study language used by mortgage originators and connect this language to their behavior. Hanson et al (2011) study subtle discrimination through 'keywords' used by landlords responding to prospective tenants.…”