“…Prior literature has documented that outsiders, such as analysts, have information advantages after private interactions with managers via conference calls, private phone calls, non‐deal roadshows, and face‐to‐face meetings (Bushee et al, 2011, 2017; Green et al, 2014; Solomon & Soltes, 2015). Managers also benefit from private interactions by utilizing the information they have acquired from investors (Brockman et al, 2017; Bowen et al, 2018; Chapman & Green, 2017). Consistent with the previous literature showing that investors have private information (Zuo, 2016), our results add to this strand of literature by documenting that managers can acquire useful information from site visitors to improve forecast accuracy.…”