“…However, this urban-centric focus in linguistic landscape research has been increasingly problematised by emerging studies of rural, indigenous, and marginal communities that pose critical questions regarding what are considered normative and acceptable practices in public spaces (Pietikäinen, 2014;Bhreithiun and Burke, 2015;Wroblewski, 2020). Recently, there have also been calls for unsettling the notion of language by recentring on its embodiment and materiality, as well as its interaction with other semiotic resources in particular times and spaces (Jaworski and Lou, 2021;Lamb and Sharma, 2021). This trend has motivated a range of research projects focusing on emerging 'scapes', including smellscapes, soundscapes, and skinscapes (see, for example, Peck and Stroud, 2015;Pennycook and Otsuji, 2015).…”