2014
DOI: 10.1007/978-981-287-068-1
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Workforce Development

Abstract: Creativity underpins innovation which, in turn, underpins both entrepreneurship and change. Businessesnot ideas or products on their own -generate revenue; and in today's uncertain world there is a need to commit to ongoing change in these businesses. Much attention has been given to new product development and to process innovation in the 'corporate world', but arguably less to the mindset of the intrapreneurial people who are required to drive the change agenda. It is debatable just how seriously organizatio… Show more

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Cited by 2 publications
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