2021
DOI: 10.1007/s10993-021-09589-x
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#workfromhome: how multi-level marketers enact and subvert federal language policy for profit

Abstract: This paper analyzes how multi-level marketing companies (MLMs), via direct selling through electronic commerce (e-commerce) and social media, enact and evade federal language policy to maximize profits. Here we describe the federal language policies that govern this type of e-commerce, and in particular, the language policies of the Federal Trade Commission, which dictate what can and cannot be communicated by MLM companies and their contractors. We then illustrate how these federal language policies are enact… Show more

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