Working 9 to 5: The Use of Film/Video Analysis as an Adaptation of the Case Study Method in Teaching Organizational Behavior

Wilier, Lynda R.

doi:10.1108/eb028830

Cited by 1 publication

(1 citation statement)

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“…The use of films as visual media for case studies is also gaining popularity in organizational behavior courses. Creating visual cases over texts helps to engage current students who are more visually oriented (Liu et al, 2023;Wilier, 1995). Hence, the movie format of a case can motivate students to provide more indepth information about an organization and its problems than written cases.…”

Section: Introductionmentioning

confidence: 99%

Effectiveness of using feature films in organizational behavior education: an empirical investigation

Moorthy,

Choi,

Bingi

2024

IJEM

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PurposeWe investigated the effectiveness of using feature films in teaching organizational behavior courses at the undergraduate level at a mid-Western university in the USA.Design/methodology/approachOur model included the impact of film analysis on self-perceived learning outcomes and cognitive and affective changes among students. Structural equation modeling using partial least squares and contemporary mediation analysis techniques were employed.FindingsFeatured film analysis positively impacted perceived learning outcomes and the cognitive and affective components of learning among students. We also found an indirect effect on cognitive and affective change, indicating that learners’ improved perceived learning outcomes deepened their learning and resulted in greater appreciation of organizational behavior theories.Practical implicationsFilms are effective pedagogical tools for teaching complex business theories and principles. We recommend that faculty members pay careful attention to selecting films for study and should design film analysis projects aligned with meaningful course learning outcomes. Appropriate films and carefully designed learning outcomes trigger cognitive changes and have a lasting influence on students beyond the semester.Originality/valueOur study is one of the few empirical studies demonstrating the effectiveness of feature films as a pedagogical tool for organizational behavior courses.

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Section: Introductionmentioning

confidence: 99%