“…Being responsive to health service users' needs must be informed by, include and require respect for the users' cultural location, their ways of seeing, living in, adapting to, experiencing and extracting meaning from the world (Kagawa Singer et al, ). This is a fundamental and essential part of providing safe, inclusive, quality and ultimately, effective health care (Coast, Jones, Lattof, & Portela, ; Desouza, ; Facente, ; Reiger & Keleher, ; Ruddock & Turner, ; Wilson, Kelly, Magarey, Jones, & Mackean, ). This is only possible to achieve when there is widespread recognition and deep reflection on the cultural location and practices of mainstream healthcare systems to which maternal and child health services belong.…”