Abstract:Despite the recent 'reflexive turn' in fieldwork-based sociology, and its organisational variants, empirical research often seems to ignore the role of the researcher's emotion in the collection of data and the creation of textual representations. The paper offers a retrospective autoethnographic account to argue that the separation of the physical act of research from its emotional experience is unsustainable. The paper offers a critique of the institutional framework of PhD study, which often seems to perpetuate a certain inattention to issues of emotionality within the research context, and argues the emotional experiences are key fieldwork experiences and an essential part of ethnographic study.Keywords: emotions in research; retrospective/auto-ethnography; reflexivity; ethics. Biographical notes: Matthew J. Brannan is a Senior Lecturer in Management at Keele Management School, Keele University and Director of International Partnerships. Previously, he held a post at the Centre for Labour Market Studies at the University of Leicester and was awarded a PhD from Wolverhampton University for his work on Call Centres and Employee Resistance. His current work focuses on the growth of the Service Sector and the contemporary experience of work using Ethnographic Techniques to gain an immersive insight to the world of work. He has written about the use of Role Play in Call Centre Recruitment and Selection processes, the engagement of worker's sexuality in customer service environments, the career path of female junior Managers and Employee Branding.