This article looks at agribusiness research as it is evolving in the broad, complicated social milieu of agribusiness concepts, especially education, politics, and organizational entities. Probably its most useful contribution is a research effort to define and measure the amount of agribusiness research being conducted in the US Department of Agriculture and the State Agricultural Experiment Stations. The article also gives selected directional guidelines for definition and development of future agribusiness research. © 1993 John Wiley & Sons, Inc.