This study examines the link between students satisfaction and thei commitment study at Faculty of Economic and Business Brawijaya University. This study applied an explanatory research using 360 students as respondent. The results show certainty, empathy, reliability, responsiveness, tangible simultaneously relate to students' commitment. Certainty, empathy, reliability, responsiveness, tangible simultaneously also assosiated with recommendation. Certainty, empathy, reliability, responsiveness, tangible related to commitments and recommendations. Certainty is the most important variable explaining students commitment and recommendations.
INTISARIPenelitian bertujuan melihat hubungan kepastian, empati, kehandalan dan daya tanggap terhadap komitmen dan rekomendasi mahasiswa untuk studi di Fakultas Ekonomi Bisnis Universitas Brawijaya. Penelitian eksplanatori dilakukan dengan responden 360 mahasiswa. Hasil analisis dan pembahasan menunjukkan kepastian, empati, kehandalan, daya tanggap, berwujud secara simultan nerhubungan dengan komitmen mahasiswa. Kepastian, empati, kehandalan, daya tanggap, berwujud berhubungan dengan rekomendasi. Kepastian, empati, kehandalan, daya tanggap, berwujud berhubungan dengan komitmen dan rekomendasi. Kepastian berhubungan kuat terhadap komitmen dan rekomendasi mahasiswa.