World Gynecologic Oncology Day: the use of Twitter to raise awareness of gynecologic cancers

Social media ambassadors and collaboration with OncoAlert: a European Network of Young Gynae Oncologists study of comparative Twitter analysis of #ESGO2021 and #ESGO2022

“…Many of them aim to offer distant learning opportunities 12–18. Another target group of SoMe users interested in the most accurate and recent evidence-based management in gynecologic oncology are patient advocacy groups 3 17 19…”

“…One of the most important aspects of coordinating online discussion and engaging a specific audience interested in gynecologic oncology is the introduction of a unified hashtag. Creating congress hashtags enabled following and analyzing tweets with event-related content 1–3. Use of hashtags with specific disease or study protocol names could be representative of the audience interests and might serve as a suggestion during the preparation of future congresses programs 23.…”

“…Establishing a congress-specific hashtag on social media (SoMe) has become increasingly common in promoting scientific congresses, networking, and dissemination of recent knowledge among the gynecologic oncology community 1 2. Moreover, SoMe is a powerful tool to raise awareness regarding gynecologic cancers 3…”

Digital impact of world hepatitis day: Formulating evidence-based recommendations for promoting healthcare awareness events

“…[ 21 ] A similar report on World Gynecologic Oncology Day recorded a total of 662 tweets, with an abundance of hashtags (around 164 identified) used. [ 12 ] Another paper evaluating the global digital impact of Stroke Awareness Month concluded that out of 989,935 tweets about stroke posted in the month of May 2022, only 1.07% were related to stroke awareness month. As per the Google trends analysis, the event had quite a nominal involvement from various African countries, concordant with our results.…”

“…Sharing new experiences and insights internationally using the online media helps establish novel connections and form communities among patients, expert scientists, healthcare providers, and policymakers. [ 12 ] As per global media statistics (July 2022), an estimated 4.7 billion users, i.e., more than half (59%) of the world population use one or the other digital media, with average daily usage of 2 hours and 29 minutes. [ 13 14 ] Digital media has emerged as the routine driver to establish connections, share opinions, and actively promote WHD with the global audience, and could serve as a potent tool for circulating critical messages regarding screening, prevention, and treatment in the community.…”