World music, authenticity and Africa: Reading Cesaria Evora and Ali Farka Toure

Kavoori, Anandam

doi:10.5789/3-1-20

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Making Sense Of Amr Through Storytelling1

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2021

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“…In many ways, YouTube has disrupted media production conventions (Uricchio, 2009: 35), signifying "the very epitome of digital culture" (Snickars and Vonderau, 2009: 11). In a 5-year study of YouTube videos, Kavoori (2015) found there were no easy ways to categorize YouTube content or define its core genres. However, the study concluded that "youth" and "popular culture" were common elements in the most popular videos.…”

Section: Making Sense Of Amr Through Storytellingmentioning

confidence: 99%

Making sense of “superbugs” on YouTube: A storytelling approach

Djerf-Pierre

Lindgren

2021

Public Underst Sci

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Antimicrobial resistance is one of the greatest challenges facing the world. With the rapid growth of social media, YouTube has become an influential social media platform providing publics with expert health knowledge. This article explores how antimicrobial resistance is communicated on YouTube. Drawing on qualitative media analyses of the most viewed YouTube videos 2016–2020, we identify seven different genres and two main storytelling approaches, personalized and fictionalized storytelling, used to make sense of antimicrobial resistance and its complexities. The study contributes new knowledge about YouTube as a platform for health communication and the types of videos about antimicrobial resistance that gets most traffic. This is useful, not the least for public health experts working to improve communication strategies that target hard-to-reach media publics.

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Section: Making Sense Of Amr Through Storytellingmentioning

confidence: 99%