We consider the phenomenon of spontaneous pair production in the presence of an external electric field for noncommutative Yang-Mills theories. Using Maldacena’s holographic conjecture, the threshold electric field for pair production is computed from the quark/antiquark potential for noncommutative theories. As an effect of noncommutativity, the threshold electric field is seen to be smaller than its commutative counterpart. We also estimate the correction to the production rate of quark/antiquark pairs to the first order of the noncommutative deformation parameter. Our result bears resemblance with an earlier related work (based on field-theoretic methods).