“Worse but Ours,” or “Better but Theirs?” – The Role of Implicit Consumer Ethnocentrism (ICE) in Product Preference

Maison, Dominika; Maliszewski, Norbert

doi:10.3389/fpsyg.2016.01830

Cited by 16 publications

(23 citation statements)

References 65 publications

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“…Moreover, we analyzed the potential influence of consumer ethnocentrism and frequency of travel. Here, we observe a clear preference for buying Canadian brands, as theory would suggest (M = 3.73, median = 4, range = 1-5; Maison & Maliszewski, 2016). In relation to travel frequency, at the time of data collection most participants reported travelling outside of Canada and North America once a year, and had been to Europe once in their lives (7, 8, 7 participants, respectively; Fig.…”

Section: Resultssupporting

confidence: 68%

Individual pupil size changes as a robust indicator of cognitive familiarity differences

Franzen¹,

Cabugao²,

Grohmann³

et al. 2021

Preprint

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Cognitive psychology has a long history of using physiological measures, such as pupillometry. However, their susceptibility to confounds introduced by stimulus properties, such as colour and luminance, has limited their application. Pupil size measurements, in particular, require sophisticated experimental designs to dissociate relatively small changes in pupil diameter due to cognitive responses from larger ones elicited by changes in stimulus properties or the experimental environment. Here, we use an innovative pupillometry paradigm that adapts the pupil to stimulus properties during the baseline period without revealing stimulus meaning or context. We demonstrate its robustness in the context of pupillary responses to branded product familiarity. Results show larger average and peak pupil dilation for passively viewed familiar product images during an early and an extended later temporal component across participants (starting around 500 and 1400 ms post-stimulus onset, respectively). These amplitude differences are present for almost all participants at the single-participant level, and vary slightly by product category. However, amplitude differences were absent during the baseline period. These findings demonstrate that involuntary pupil size measurements combined with this paradigm are successful in dissociating cognitive effects associated with familiarity from physical stimulus confounds.

show abstract

Section: Resultssupporting

confidence: 68%

Individual pupil size changes as a robust indicator of cognitive familiarity differences

Franzen¹,

Cabugao²,

Grohmann³

et al. 2021

Preprint

View full text Add to dashboard Cite

show abstract

Section: Plos Onementioning

confidence: 99%

“…Moreover, we analyzed the potential influence of consumer ethnocentrism [58] and frequency of travel. Here, we observed a clear preference for buying Canadian brands, as theory would suggest (M = 3.73, median = 4, range = 1-5; [58]). In relation to travel frequency, at the time of data collection most participants reported travelling outside of Canada and North America once a year, and had been to Europe once in their lives (7, 8, 7 participants, respectively; Fig 4c -4e).…”

Section: Plos Onementioning

confidence: 99%

Individual pupil size changes as a robust indicator of cognitive familiarity differences

et al. 2022

View full text Add to dashboard Cite

Cognitive psychology has a long history of using physiological measures, such as pupillometry. However, their susceptibility to confounds introduced by stimulus properties, such as color and luminance, has limited their application. Pupil size measurements, in particular, require sophisticated experimental designs to dissociate relatively small changes in pupil diameter due to cognitive responses from larger ones elicited by changes in stimulus properties or the experimental environment. Here, building on previous research, we present a pupillometry paradigm that adapts the pupil to stimulus properties during the baseline period without revealing stimulus meaning or context by using a pixel-scrambled image mask around an intact image. We demonstrate its robustness in the context of pupillary responses to branded product familiarity. Results show larger average and peak pupil dilation for passively viewed familiar product images and an extended later temporal component representing differences in familiarity across participants (starting around 1400 ms post-stimulus onset). These amplitude differences are present for almost all participants at the single-participant level, and vary somewhat by product category. However, amplitude differences were absent during the baseline period. These findings demonstrate that involuntary pupil size measurements combined with the presented paradigm are successful in dissociating cognitive effects of familiarity from physical stimulus confounds.

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“…Researchers, while studying brand attitudes using the experimental IAT procedure, have generally measured the "undivided" automatic associations as the base of implicit brand attitudes (Maison, Greenwald, Bruin, 2001 Maliszewski, 2016).…”

Section: Conformity Of Explicit and Implicit Measurementsmentioning

confidence: 99%

Measuring the Affective and Cognitive Bases of Implicit and Explicit Attitudes Towards Domestic and Foreign Food Brands

Urbane¹,

Plotka²,

Blumenau³

et al. 2021

Rural Environment. Education. Personality (REEP)

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The problem of accounting automatic affective and cognitive processes as bases for implicit attitudes towards brands, as well as methods for measuring them, is poorly developed. An analysis of previous research shows that the study of attitudes towards brands in terms of their affective and cognitive components is mainly carried out using self-assessment procedures. The aim of this research is to measure the affective and cognitive bases of implicit and explicit attitudes towards brands of domestic and foreign foods. Participants N = 131, aged 17-57 (Mdn = 31). Measures: specifically designed methodically balanced procedures for measuring implicit and explicit attitudes towards food brands: affective and cognitive implicit associative tests (IAT), Self-Concept IAT; emotional and cognitive explicit procedures and demographic questionnaires. The consistency of the results of implicit and explicit measurements is shown. The results of the measurements of implicit attitudes using three IAT procedures are related too. Using factor analysis, the independence of the constructs of explicit and implicit attitudes towards brands was confirmed, which is interpreted in terms of the theory of double attitudes. The greatest contribution to the implicit attitude, measured by the Self-concept IAT, is made by the cognitive component of attitude, which represents the implicit brand associations of domestic or foreign foods with attributes that characterize the price and quality of the foods. All implicit assessments obtained separately using the affective and cognitive procedures of the IAT, as well as the Self-concept IAT, testified in favour of the preference for foods of domestic brands. However, explicit assessments of the frequency of consumption of the brands under consideration did not reveal preferences for any of them. This discrepancy is seen not only as evidence of a possible ambivalent interaction between affective and cognitive associations, but also as an indication of the importance of future measurements of implicit assessments of instrumental associations that are the result of instrumental learning from consumers. This has the potential to improve the predictive validity of implicit measurements of brand attitudes and to better understand the structure of implicit consumer attitudes and the mechanisms of their influence on behaviour.

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“Worse but Ours,” or “Better but Theirs?” – The Role of Implicit Consumer Ethnocentrism (ICE) in Product Preference

Cited by 16 publications

References 65 publications

Individual pupil size changes as a robust indicator of cognitive familiarity differences

Individual pupil size changes as a robust indicator of cognitive familiarity differences

Individual pupil size changes as a robust indicator of cognitive familiarity differences

Measuring the Affective and Cognitive Bases of Implicit and Explicit Attitudes Towards Domestic and Foreign Food Brands

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