Would You Accept Virtual Tourism? The Impact of COVID-19 Risk Perception on Technology Acceptance from a Comparative Perspective

Li, Yuan; Liang, Jiaqi; Huang, Jingxiong; Yang, Mingshun; Li, Runyan; Bai, Huanxia

doi:10.3390/su141912693

Cited by 17 publications

(7 citation statements)

References 84 publications

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“…El-Said and Aziz (2021) and Li et al . (2022a, b) implied that RP from the COVID-19 pandemic leads tourists to consider VR tourism as an alternative. Therefore, it suggested that the higher the TRP during the Zero COVID-19 policy period, the greater the change in PV and the greater the preference for UVTT.…”

Section: Discussionmentioning

confidence: 99%

“…The stimulus-organism-response (SOR) model has been widely used in current research in order to explore and understand the process of change in individual behavior (Mehrabian and Russell, 1974). Furthermore, studies exploring TIs based on SOR are often considered (Li et al ., 2022a, b). However, Wu and Lai (2022) have recommended exploring other emotional and psychological factors within the SOR model, even though they have detected the presence of factors such as emotional involvement, flow state and enjoyment.…”

Section: Introductionmentioning

confidence: 99%

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Research on tourists' travel intention and usage of VR technologies based on SOR model: mediating role of personal values

Jiang,

Phoong

2024

JHTI

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PurposeThis study investigated the travel intentions (TIs) of Chinese travelers and their utilization of virtual tourism technology during the Zero COVID-19 policy period by using a stimulus-organism-response (SOR) model. The study specifically examines the interplay between knowledge of policy, perception of risk, TI, usage of virtual tourism technology (UVTT) and the mediating role of personal values.Design/methodology/approachThe data were collected from 333 Chinese travelers through an online questionnaire, and structural equation modeling (SEM) was employed to test the proposed hypotheses.FindingsThe study suggests that knowledge of policy and risk perception increase changes in personal values (PVs), which, in turn, affect Chinese travelers' TIs and the UVTT, with PVs playing a mediating role. Risk perception has a positive effect on the UVTT.Practical implicationsThis study highlights the positive impact of tourism policy knowledge and risk awareness on individual values as a stimulus. Stakeholders need to implement industry-specific policies that are in line with scientific developments. Tourism managers should prioritize understanding the psychological reactions of tourists in crises and provide support to mitigate negative emotions. Anticipating changes in PVs is crucial, as instability affects tourists' behavior. The findings of the study also provide valuable insights for technology designers and underscore the substitutability of virtual technologies in improving the tourism experience.Originality/valueThis study is the first to examine the mediating role of PVs in the relationship between knowledge of policy, tourism risk perception (TRP), TI and the UVTT based on the SOR model. The insights gained from this analysis can assist policymakers and tourism managers in understanding the psychological changes of tourists, thereby facilitating the development of appropriate tourism planning.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Research on tourists' travel intention and usage of VR technologies based on SOR model: mediating role of personal values

Jiang,

Phoong

2024

JHTI

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“…Even though VR can help tourism recover, the tourism industry needs to explore practical ways to attract potential tourists before any significant financial investments. The problem is that tourists may not want to pay for it and may not accept virtual technology and adapt to virtual tourism (Li et al, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of Information Technologies Development on Tourism Industry

Milojković,

Pivac,

Surla

et al. 2023

Proceedings of the International Scientific Conference - Sitcon 2023

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Tourism has been a significant part of many people's lives for centuries. From the first trips, the first organized tours, and the development of the scientific concept of tourism, the importance of the tourism industry has stood out. The industry is rapidly changing, and keeping up with all the latest information and innovations is necessary. The highest impact on tourism changes has been brought by technological development. Hence, the subject of this paper is to determine significant moments of change in tourism influenced by new technological achievements, with special emphasis on the artificial intelligence development. The research is based on the secondary data analysis of various academic publications related to information technology usage in tourism.Research results indicate that technological changes have affected both offer and demand. Information is more available, and nowadays, it is easier to travel than ever before. On the other hand, demand influences constant changes in tourist offers. If the tourism industry does not listen to tourists' needs, many problems can arise. With this in mind, it is necessary to observe all changes in the market to ensure sustainability.

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“…The authors also consider it necessary to understand how VR can assist the brand sustainability of tourist destinations after the availability of on-site tourism. Simplifying the use of VR applications will increase the effectiveness of virtual tourism in the future (Li et al, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

The THE USE OF IMMERSIVE TECHNOLOGIES IN INTERNATIONAL TOURISM

Podolskaya,

Volodina

2023

EUrASEANs

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The COVID-19 pandemic has catalyzed the digitalization of the global economy, which has resulted in an increase in the number of information technology users around the world. These changes have also affected the international tourism sector. This article is aimed at analyzing the use of immersive technologies (augmented, mixed, and virtual reality) in this industry. The authors explore the incentives and results of the introduction of extended reality technologies, revealing their role in the field of international tourism. For instance, immersive technologies allow the user to familiarize themselves with a tourist destination before purchasing a tourist service, quickly find the desired attraction in an unfamiliar place, or even visit various countries without leaving home. The article highlights the advantages and disadvantages of each of the three extended reality and provides recommendations for their implementation. It is concluded that although immersive technologies are unlikely to completely replace conventional tourism, the effective implementation of extended reality can ensure tourism enterprises' competitiveness for years to come because the following generations (Y, Z, alpha) are becoming more and more dependent on digital environment.

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Would You Accept Virtual Tourism? The Impact of COVID-19 Risk Perception on Technology Acceptance from a Comparative Perspective

Cited by 17 publications

References 84 publications

Research on tourists' travel intention and usage of VR technologies based on SOR model: mediating role of personal values

Research on tourists' travel intention and usage of VR technologies based on SOR model: mediating role of personal values

The Impact of Information Technologies Development on Tourism Industry

The THE USE OF IMMERSIVE TECHNOLOGIES IN INTERNATIONAL TOURISM

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