Xiaomi – Transforming the Competitive Smartphone Market to Become a Major Player

Sun, Leo; Fah, Chung Tin

doi:10.15604/ejss.2020.08.03.002

Cited by 10 publications

(6 citation statements)

References 7 publications

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“…Customers from all over the world tend to view it more as a cheap alternative than as a leader in terms of performance and build quality. The brand only invests a small amount in advertisement, which keeps its popularity at a low level [8]. (2) Additionally, Xiaomi finds it difficult to maintain low costs because low-volume manufacturing lacks economies of scale.…”

Section: Strengths and Weaknesses Of Xiaomi In The Use Of Hunger Mark...mentioning

confidence: 99%

“…The company's founder father, Lei Jun, was 40 years old at the time and is now a multibillionaire. Xiaomi is also the world's fourth-largest Smartphone manufacturer in 2019 [8]. As statistics shown in Graph 2 below, Xiaomi's annual revenue has been constantly increasing from 2015 to 2018, suggesting its progress to a stronger brand.…”

Section: Introduction To Xiaomimentioning

confidence: 99%

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The use of Hunger Marketing in Economy—Based on Apple and Xiaomi

Zhang

2024

HBEM

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As the market economy gets increasingly competitive, companies have investigated a range of marketing tactics. Among these, hunger marketing is a very effective strategy used by many businesses, including Apple. In order to enhance sales, many sellers have begun to follow suit. Simple limitations on the quantity of items sold, however, are not always effective. This paper lists the different types of hunger marketing and psychological elements that contribute to the effectiveness of it. The article also analyzes the similarities and differences in the use of hunger marketing between two cell phone companies--Apple and Xiaomi. It is discovered that both businesses use pre-order systems and reduced their stock to give customers a stronger sense of urgency. However, Apple and Xiaomi are positioned differently when viewed by customers. Apple is a high-end product, and although it is priced high, the company's outstanding brand image allows it to successfully utilize hunger marketing to boost sales. Xiaomi, on the other hand, promotes cost-effective pricing. When using hunger marketing, in addition to limiting the amount of time and products available, Xiaomi also provides discounts and reduce its pricing. This has also made it possible for Xiaomi to effectively harness the power of hunger marketing to boost both sales and customer loyalty. However, due to a weak brand image and a lower position in the market, Xiaomi’s use of hunger marketing is not strongly effective as it is for Apple recent years.

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Section: Strengths and Weaknesses Of Xiaomi In The Use Of Hunger Mark...mentioning

confidence: 99%

Section: Introduction To Xiaomimentioning

confidence: 99%

The use of Hunger Marketing in Economy—Based on Apple and Xiaomi

Zhang

2024

HBEM

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“…Xiaomi's ecosystem can work with devices from Apple and other manufacturers. While in China Xiaomi (in terms of software and especially the ecosystem) has a similarly strong position as Apple in the CR (and in the world) (Sun and Fah, 2020), in the CR its position is significantly weaker and it cannot take advantage of the benefits (especially the ecosystem = connecting other devices) as in China (Martinásek, 2021). This is the main reason for the strong negative impact of software on Xiaomi's customer satisfaction in CR.…”

Section: Figure 2 -Partial Model Of Customer Satisfaction For Xiaomi ...mentioning

confidence: 99%

Modelling Customer Satisfaction of Smartphones in the Czech Republic

Suchánek

Sobota

2023

QIP Journal

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Purpose: The goal of this paper is to model customer satisfaction of smartphone select manufacturers in the Czech Republic (CR). Furthermore, the paper aims to model the factors which affect customer satisfaction of the smartphone. Methodology/Approach: A questionnaire was sent to 1,063 respondents in CR to collect data. Using structural equation modelling, relationships between factors of customer satisfaction within three models of customer satisfaction of select smartphone manufacturers were modelled. Findings: Effects of all investigated factors of customer satisfaction were verified, as well as all items which constituted the factors. Additionally, the functioning of the factor of total satisfaction with dimensions of general satisfaction and price tolerance was verified. Research Limitation/Implication: The research is limited by its focus exclusively CR, the number of manufacturers included in the research is rather low and small number of factors and items included in those factors. Originality/Value of paper: The models differed from each other in terms of the strength and direction of the relationships between the factors, which has implications for these recommendations. In general, each manufacturer has its own strengths and weaknesses (factors) that affect customer satisfaction with its product. Individual manufacturers can increase customer satisfaction by strengthening the positive factors or by learning from their competitors and eliminating or improving the factors that currently affect customer satisfaction negatively.

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“…[2], [3] DF2 I prefer smartphones that I can fold. [26] DF3 I believe that the smartphone I am using suits my personality.…”

Section: Sc1mentioning

confidence: 99%

Ergonomic Smart Mobile Phone Physical Designs based on Perceived Filipino Consumer Preference: A Structural Equation Modeling Approach

2022

Proceedings of WCSE 2022 Spring Event: 2022 9th International Conference on Industrial Engineering and Applications

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Today, smartphones have become necessary because of their convenience and service. Despite all its benefits and advancement, mobile phone manufacturers have not yet designed a model suitable for the Filipino population, adversely affecting the user's health and comfort. The study aims to explore and recommend an ergonomic smartphone physical design that would cater to the perceived Filipino consumer preference to improve usability and user comfort. This study uses dimensions, luminous intensity, design attractiveness, screen, material, weight, design features, grip comfort, battery life, and actual product use to examine the perceived customer preference by disseminating a self-administered questionnaire. Using multivariate data analysis and structural equation modeling (SEM), the approach will enable the researchers to evaluate relationships between the ergonomic variables on the perceived customer preference of Filipino consumers and set standards for the physical design of smartphones for Filipino users. The results of this study identified that dimensions (DI), design attractiveness (DA), design features (DF), battery life (BL), and actual product use (APU) are the variables deemed to be significant to the perceived customer preference (PCP) of Filipino consumers.

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Xiaomi – Transforming the Competitive Smartphone Market to Become a Major Player

Cited by 10 publications

References 7 publications

The use of Hunger Marketing in Economy—Based on Apple and Xiaomi

The use of Hunger Marketing in Economy—Based on Apple and Xiaomi

Modelling Customer Satisfaction of Smartphones in the Czech Republic

Ergonomic Smart Mobile Phone Physical Designs based on Perceived Filipino Consumer Preference: A Structural Equation Modeling Approach

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