Electrochemical nitrate reduction as to recover valuable ammonia (NH 4 + /NH 3 ) from nitrogen-contaminated waters is a promising alternative to the Haber−Bosch synthesis. Characteristics of two bimetallic electrodes, Rh x Cu 1−x /Ni and Rh x Sn 1−x /Ni, was investigated on the formation of ammonia from the nitrate reduction reaction (NO 3 − RR) in neutral media. Results of voltammetry showed that in bimetallic electrodes, Rh promoted the step of NO 2 − to NH 4 + at a potential region which the faradaic current overlapped that of redox transformation of the supported metals, i.e., Cu(0)/Cu(I) and Sn(0)/ Sn(II). Rh as the adsorption site controlled the rate-limiting NO 3 − to the NO 2 − step, thereby enhancing the current response of nitrate reduction. The loading percentage of Rh critically affected the conversion of intermediates NO 2 − and N 2 to ammonia on Cu and Sn metals, respectively. Both the selectivity and faradaic efficiency achieved above 98% at the best Rh to Cu ratio of 1:4, i.e., Rh 0.2 Cu 0.8 /Ni at −1.4 V (vs Ag/AgCl). The specific ammonia yield rate of 3.5 mg-N h −1 g −1 in 0.05 M of KNO 3 solution was obtained. However, at higher applied current density, N 2 primarily formed on the Sn site competed the formation of NH 4 + on the Rh site of the Rh 0.5 Sn 0.5 /Ni electrode.