2021
DOI: 10.3389/fpsyg.2021.663064
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Yes! Maximizers Maximize Almost Everything: The Decision-Making Style Is Consistent in Different Decision Domains

Abstract: The decision-making literature distinguishes one maximizing style from another satisficing decision-making style, but it is unknown whether these styles remain stable or are variable depending on the occasion. One way to approach it is to verify eventual generalization of these styles in behavior of people in different decision domains. Some incipient results with University students from the United States and Austria suggest that these styles would remain in three different domains. However, it is unknown if … Show more

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Cited by 10 publications
(4 citation statements)
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“…In this way, people can consider several available options based on relevant information and choose the option which outcome is predicted to meet the stated goals. Further implication regarding maximizing tendency, while having a high standard might lead to better outcomes (Soltwisch & Krahnke, 2017), maximizers tend to apply the highest standard in every situation (Moyano-Díaz & Mendoza-Llanos, 2021). In this case, the maximizer can learn to differentiate in which situations one needs to put more effort, rather than trying to be the best in each situation is needed by setting up priorities.…”
Section: Discussionmentioning
confidence: 99%
“…In this way, people can consider several available options based on relevant information and choose the option which outcome is predicted to meet the stated goals. Further implication regarding maximizing tendency, while having a high standard might lead to better outcomes (Soltwisch & Krahnke, 2017), maximizers tend to apply the highest standard in every situation (Moyano-Díaz & Mendoza-Llanos, 2021). In this case, the maximizer can learn to differentiate in which situations one needs to put more effort, rather than trying to be the best in each situation is needed by setting up priorities.…”
Section: Discussionmentioning
confidence: 99%
“…In contrast, the term “satisficer” is used to refer to those who search for relatively small assortments and settle down for a good enough choice. Further research found that the decision-making styles remained stable among different contexts ( Kokkoris, 2019 ; Moyano-Díaz and Mendoza-Llanos, 2021 ). Regardless of the context or importance, whether it be seeking a job, selecting a course, shopping for dish soap, or choosing an ice-cream flavor, maximizers prefer a larger assortment than satisficers ( Iyengar et al, 2006 ; Chowdhury et al, 2009 ; Dar-Nimrod et al, 2009 ; Carrillat et al, 2011 ; Cheek and Schwartz, 2016 ; Luan and Li, 2017 ).…”
Section: Introductionmentioning
confidence: 94%
“…However, we expect that relationship to be mediated by financial self‐control. Maximizing is a relatively high‐level tendency, meaning that maximizers will tend to apply this decision‐making style across different domains of life (Kokkoris, 2019; Moyano‐Díaz & Mendoza‐Llanos, 2021). In contrast, financial well‐being is a domain‐specific outcome, which is affected by other domain‐specific constructs such as financial behavior or personal factors (Brüggen et al, 2017; Netemeyer et al, 2018).…”
Section: Conceptual Framework and Hypotheses Developmentmentioning
confidence: 99%