You Are the One I Want to Communicate With!

Pierucci, Sabrina; Klein, Olivier; Carnaghi, Andréa

doi:10.1027/1864-9335/a000097

Cited by 4 publications

(6 citation statements)

References 36 publications

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“…These results were consistent with the study of Pierucci et al (2013). The memory-tuning effect only occurs in the high relational motivation condition.…”

Section: Audience-tuning Effect On Memorysupporting

confidence: 92%

“…The only difference was that after the participants had read the descriptive essay of the target person, we manipulated their level of relational motivation. Based on the research of Pierucci et al (2013), we manipulated the participants' willingness to communicate with their audience.…”

Section: Methodsmentioning

confidence: 99%

“…However, there was no audience-congruent memory bias for the participants who communicated with the outgroup audiences (Echterhoff et al, 2005). Pierucci et al (2013) manipulated their participant's desire to communicate with the audience through the audience selection procedure. They found that only participants who communicated with their desirable audience exhibited the audience-congruent memory bias.…”

Section: Relational Motivationmentioning

confidence: 99%

“…It is one of the four necessary conditions that underlie shared reality. Previous studies have demonstrated that the influence of the audience-tuning on communicators' memory is driven by motivation (Echterhoff et al, 2005(Echterhoff et al, , 2009bPierucci et al, 2013Pierucci et al, , 2014. Specifically, shared reality has a certain degree of selectivity, and people are more willing to share reality with the people they like.…”

Section: Introductionmentioning

confidence: 99%

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The Audience-Tuning Effect of Negative Stereotypes in Communication

Zhao

Huang

et al. 2021

Front. Psychol.

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Shared reality theory states that people allow others to influence their own judgments and behaviors when a shared reality is achieved (Hardin and Higgins, 1996; Echterhoff et al., 2009a). Based on this theory, this research has explored how audience attitude affects the communicator’s memory of negative stereotype-related information in interpersonal communication. Two experiments have been conducted, using the negative stereotypes of Chinese “rich second-generation” as the research materials. The results show that the audience-tuning effect of negative stereotypes does in fact occur in interpersonal communication. The participants have tuned their descriptions of both stereotype-related and neutral information to suit their audience’s attitude toward the target. The audience-tuning affects the participants’ recall valence of stereotype-related information while not affecting the recall valence of neutral information. The relational motivation moderates the effect of audience-tuning on the communicator’s memory of stereotype-related information. Only participants who communicated with a desired audience displayed an audience-congruent memory bias of stereotype-related information. The results of this research reveal the bidirectional nature of stereotype-sharedness in interpersonal communication. In actual interpersonal communication, the audience could express a positive attitude toward the target who suffers from negative stereotypes, and the communicator would then convey and recall the stereotype-related information in a more positive manner based on the audience-tunning effect, which could ultimately help to decrease negative stereotypes in communication.

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“…These results were consistent with the study of Pierucci et al (2013). The memory-tuning effect only occurs in the high relational motivation condition.…”

Section: Audience-tuning Effect On Memorysupporting

confidence: 92%

Section: Methodsmentioning

confidence: 99%

Section: Relational Motivationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Audience-Tuning Effect of Negative Stereotypes in Communication

Zhao

Huang

et al. 2021

Front. Psychol.

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“…Such alignment is driven by fundamental human needs and motives, specifically the (epistemic) need for a confident understanding of the world (Kopietz et al, 2010) and the (affiliative-relational) need to connect with others (Echterhoff, Kopietz, & Higgins, 2013;Echterhoff, Lang, Krämer, & Higgins, 2009; also see Sinclair & Lun, 2010). Epistemic and affiliative-relational needs can be satisfied when communicators sufficiently trust their audience's judgments or evaluations relevant to the topic at hand (Echterhoff et al, 2005;2008) and find their audience sufficiently likable (Pierucci, Klein, & Carnaghi, 2013), respectively. In shared-reality creation, both types of needs are closely interwoven.…”

mentioning

confidence: 99%

The generalization of shared reality: When communication about one target shapes evaluations of other targets

Bebermeier

Echterhoff

Bohner

et al. 2015

Euro J Social Psych

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Communicators often tune their message about a target to the audience's attitude toward that target. This tuning can shape a communicator's own evaluation of the target, which reflects the creation of a shared reality with the audience. So far, evidence for shared‐reality creation has been confined to one specific target. In two experiments, we examined whether and when a shared reality would generalize to other targets. In Experiment 1, shared‐reality creation about an ambiguous sexist target generalized to the evaluation of a new ambiguous sexist target for which no audience attitude was provided. However, this happened only when there was high (vs. low) commonality with the audience regarding previous judgments. In Experiment 2, we investigated conditions for the temporal persistence of generalization. One week after message tuning to a high‐commonality audience, a shared reality generalized to a new ambiguous sexist target when participants recalled the shared‐reality creation about the initial target, but it did not generalize in conditions without such recall. Also, no generalization occurred for non‐ambiguous or non‐sexist targets. Results suggest that shared reality generalization depends on perceived commonality with the audience, recollection of shared reality at time of judgment, and similarity between new and initial targets.

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Creating shared reality about ambiguous sexual harassment: The role of stimulus ambiguity in audience-tuning effects on memory.

Pierucci

Echterhoff

Marchal

et al. 2014

Journal of Applied Research in Memory and Cognition

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Please cite this article in press as: Pierucci, S., et al. Creating shared reality about ambiguous sexual harassment: The role of stimulus ambiguity in audience-tuning effects on memory. a b s t r a c tBy tuning messages about ambiguous information to their audience's attitude, communicators can reduce uncertainty and form audience-congruent memories. This effect has been conceptualized as the creation of shared reality with the audience. We applied this approach to representations of ambiguous antecedents of sexual harassment and examined whether the effect depends on the event's perceived ambiguity. Participants read a testimony about a supervisor's ambiguous behaviors toward a female employee and described the behaviors to an audience who had previously evaluated him positively or negatively. We manipulated perceived ambiguity of the testimony by including or omitting information about eventual, clear-cut harassment (known vs. unknown outcome). As predicted, participants aligned their messages and memory with their audience's evaluation only in the unknown-outcome condition, where epistemic uncertainty was higher. The findings highlight the role of epistemic needs in the communicative creation of a shared reality about a ubiquitous social situation with potentially harmful outcomes.

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You Are the One I Want to Communicate With!

Cited by 4 publications

References 36 publications

The Audience-Tuning Effect of Negative Stereotypes in Communication

The Audience-Tuning Effect of Negative Stereotypes in Communication

The generalization of shared reality: When communication about one target shapes evaluations of other targets

Creating shared reality about ambiguous sexual harassment: The role of stimulus ambiguity in audience-tuning effects on memory.

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