“You look at it, but will you choose it”: Is there a link between the foods consumers look at and what they ultimately choose in a virtual supermarket?

Melendrez-Ruiz, Juliana; Dujourdy, Laurence; Goisbault, Isabelle; Charrier, Jean-Christophe; Pagnat, Kevin; Nicklaus, Sophie; Arvisenet, Gaëlle; Chambaron, Stéphanie

doi:10.1016/j.foodqual.2021.104510

Cited by 9 publications

(4 citation statements)

References 34 publications

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“…Visual attention and simulated tactile inspection imply customer cognitive responses to a product in VR. Previous studies have shown that both constitute explanatory variables of purchasing (Luangrath et al, 2022;Melendrez-Ruiz et al, 2022). The mere exposure effect, gaze cascade and attentional drift diffusion model (Bhatnagar and Orquin, 2022) offer theoretical support for the connection between attention and choice.…”

Section: Consumer Purchases In Vrmentioning

confidence: 76%

“…Visual attention affects choices in VR supermarkets (Melendrez-Ruiz et al, 2022). Beyond the relationship between attention and choice (Orquin and Mueller Loose, 2013), addressing the entire search process by product types provides a richer framework for disentangling how such a process occurs.…”

Section: Interactivity and Consumer Search And Interaction Processes ...mentioning

confidence: 99%

“…Previous studies have shown that both constitute explanatory variables of purchasing (Luangrath et al. , 2022; Melendrez-Ruiz et al. , 2022).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

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Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

Bigne,

Simonetti,

Guixeres

et al. 2024

IJRDM

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PurposeThis research analyses the searching, interacting and purchasing behavior of shoppers seeking semidurable and fast-moving consumer goods in an immersive virtual reality (VR) store, showing how physical examinations and visual inspections relate to purchases.Design/methodology/approachAround 60 participants completed two forced-purchase tasks using a head-mounted display with visual and motor-tracking systems. A second study using a pictorial display of the products complemented the VR study.FindingsThe findings indicate differences in shopping behavior for the two product categories, with semidurable goods requiring greater inspection and deliberation than fast-moving consumer goods. In addition, visual inspection of the shelf and products was greater than a physical examination through virtual handling for both product categories. The paper also presents relationships between visual inspections and product interactions during the searching stage of purchase decisions.Originality/valueThe research consists of two types of implicit measures in this study: eye-tracking and hand-product interactions. This study reveals the suitability of implicit measures for evaluating consumer behavior in VR stores.

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Section: Consumer Purchases In Vrmentioning

confidence: 76%

Section: Interactivity and Consumer Search And Interaction Processes ...mentioning

confidence: 99%

See 1 more Smart Citation

Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

Bigne,

Simonetti,

Guixeres

et al. 2024

IJRDM

View full text Add to dashboard Cite

show abstract

“…Esses estímulos têm como propósito captar a atenção dos consumidores e influenciar a sua decisão de compra. Assim, a capacidade do produto se destacar é um fator importante para aumentar as chances dele ser escolhido (MELENDREZ-RUIZ et al, 2022). Neste contexto, a embalagem do produto apresenta-se como uma poderosa ferramenta de marketing para capturar mais efetivamente a atenção do consumidor no momento da escolha (VELASCO et al, 2014).…”

Section: Introductionunclassified

Análise Da Relação Entre Atenção Do Consumidor E O Efeito Placebo Em Embalagens: Um Estudo Experimental Utilizando Eye-Tracking

CUNHA¹,

BARBOSA²,

Medeiros³

2022

Anais Do Encontro Nacional De Engenharia De Produção

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Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Erensoy,

Mathrani,

Schnack

et al. 2024

J of Consumer Behaviour

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With the rising popularity of immersive virtual reality (iVR) technologies, retailers are increasingly seeking innovative ways to create unique digital shopping experiences for their consumers. However, existing literature lacks a unified and comprehensive review that examines the interplay between virtual stimuli and consumer behavior in iVR shopping environments. To fill this gap, we conducted a systematic literature review, employing the Stimulus‐Organisms‐Responses (S‐O‐R) model as the underlying theoretical framework. This review analyzed empirical research on consumer behavior in iVR retail environments by focusing on experimental studies. Following the thematic analysis, we categorized the outcomes into descriptive themes to better comprehend consumer behavior within each theme. Our findings provide valuable insights for retailers and marketers aiming to enhance the consumer shopping experience using iVR technologies and suggest directions for future research.

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“You look at it, but will you choose it”: Is there a link between the foods consumers look at and what they ultimately choose in a virtual supermarket?

Cited by 9 publications

References 34 publications

Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

Análise Da Relação Entre Atenção Do Consumidor E O Efeito Placebo Em Embalagens: Um Estudo Experimental Utilizando Eye-Tracking

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

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