“…However, the primetime soaps were part of a much larger shift, discussed by Jane Feuer (1984) in relation to MTM Television serials, towards the middle classes as specific and specifically valuable audience groups. In addition to their adoption of serial narratives in traditional seasons, inflation of budgets and filmic production values (Weissmann, 2012), the primetime serials are also predecessors of the current glut of must-see, ‘complex’ (Mittel, 2015) or ‘quality television’ (McCabe and Akass, 2007) which continue – perhaps to the extreme – the masculinisation of television (Albrecht, 2020; Weissmann, 2012) as well as its shift towards middle-class tastes. As a result, some television no longer appears as the unworthy object and can be studied widely and without shame, particularly when differentiated from other television (Leverette et al, 2009; Newman and Levine, 2012), or brought into relation with film (Andrews, 2014; Watts, 2019) and/or technology (Jenner, 2018; Weissmann, 2012).…”