2003
DOI: 10.2190/jbvv-cm4h-9f90-fwjy
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Young Adolescents, Tobacco Advertising, and Smoking

Abstract: It is possible to draw up profiles of the students most vulnerable to tobacco advertising, and to cluster them in two groups, the "vitalists" and the "credulous." The effect of cigarette ads is different between these groups. This study can help to orientate smoking prevention.

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Cited by 8 publications
(12 citation statements)
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“…Specifically, using a longitudinal design, we assessed how the average smoking behaviors of one’s same-sex school peers (in the past month and ever in life) affect the recent and lifetime smoking behaviors of these students. We found that smoking prevalence increased across the middle school years—this is consistent with previous reports of age relating positively to higher rates of smoking 7 and that many new persons under age 18 initiate smoking each year. 1 We also found the effect of school-level (all classrooms in the target grade) smoking on individual smoking to hold for both boys and girls.…”
Section: Discussionsupporting
confidence: 91%
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“…Specifically, using a longitudinal design, we assessed how the average smoking behaviors of one’s same-sex school peers (in the past month and ever in life) affect the recent and lifetime smoking behaviors of these students. We found that smoking prevalence increased across the middle school years—this is consistent with previous reports of age relating positively to higher rates of smoking 7 and that many new persons under age 18 initiate smoking each year. 1 We also found the effect of school-level (all classrooms in the target grade) smoking on individual smoking to hold for both boys and girls.…”
Section: Discussionsupporting
confidence: 91%
“…4,5 By eighth grade, more than a quarter of US students have tried cigarettes, and by the end of high school, the percent who have tried smoking increases to more than half. 6,7 In fact, every day nearly 5500 youth under age 18 try cigarettes for the first time, and almost 3000 more become daily smokers. 3,8, Tobacco use also increases after school transitions, for example, the transition from middle to high school.…”
mentioning
confidence: 99%
“…Furthermore, such messages should be pilot tested to an audience of teenagers to explore which tobacco counter‐marketing strategies are most effective for reducing youth tobacco use. As mentioned previously, some anti‐tobacco campaigns have shown more efficacy than others 22‐24 and it appears anti‐tobacco messages should be very specifically tailored to teens based on factors such as age, smoking status, and even certain psychological profiles 12 …”
Section: Discussionmentioning
confidence: 99%
“…However, the evidence about this important concept is still unclear, 33 and few studies have examined it. Some of the perceived benefits of smoking so far recorded include weight control, 9 social desirability and perceived improvement in self‐image and self‐esteem 9,12,34 . Identifying such reasons and examining the strength of association between perceived benefit of smoking and actual tobacco use may be critical in order to understand teens’ motivations for smoking and how and where to intervene with antismoking messages.…”
mentioning
confidence: 99%
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