“…Cultural evolutionists study things such as the evolution of uniquely human forms of cooperation (Boyd and Richerson, 2009; Turchin et al, 2013), indigenous knowledge of plants' properties (Reyes-Garcia et al, 2008), the cultural evolution of language (Tamariz et al, 2014; Kirby et al, 2015), the spread of fashions in contemporary culture, using cases like baby names (Bentley et al, 2004) or dog breeds (Ghirlanda et al, 2013, 2014), or how ineffective medical treatments can nonetheless be successful (Tanaka et al, 2009; de Barra et al, 2014; Miton et al, 2015), just to give a few examples. Similarly, a wide range of methodologies are used, including simulation and mathematical models (Acerbi et al, 2009; Kempe et al, 2014; Smaldino and McElreath, 2016), laboratory experiments (Caldwell and Smith, 2012; Derex and Boyd, 2015; Muthukrishna et al, 2015; Schillinger et al, 2016), phylogenetic analysis (Fortunato and Jordan, 2010; Tehrani, 2013; Watts et al, 2015), ethnographic research (Mathew and Boyd, 2014; Colleran and Mace, 2015), and comparative studies of social learning in humans and other animals (Whiten et al, 2009; Dean et al, 2012; Reindl et al, 2016). …”