Young Coconut Trader Marketing Strategy During the Pandemic

Abstract

The prestige of coconut water is now increasing along with many people who believe that coconut water can Covid-19 should also not be disseminated. Various ways are done to increase the body's resistance so that it is not easily infected with Covid-19. The goal of this research was to finding out and analyze the marketing strategy of young coconuts. The strategy utilized in this study during the Covid 19 pandemic was a descriptive method combining data collection techniques by means of observation and interviews. The total population and sample in this study were 43 young coconut traders spread across Tegal City, Tegal Regency and Brebes District. This A descriptive method was being used in conjunction with a descriptive method to accomplish the research. The results showed that Young Coconut Traders had completed all parts of the technique in marketing activities. Merchants have done online advertising, direct marketing, and personal selling well. These results can implicitly direct and make the right decisions about the means that can be used by merchants as the main source of marketing tools.

Perilaku Pasar Kelapa Tingkat Petani

“…Ketentuan harga itu diserahkan kepada mekanisme pasar yang alamiah. Hal ini dapat dilakukan ketika pasar dalam keadaan normal, tetapi apabila tidak dalam keadaan normal yakni kedzaliman seperti adanya kasus penimbunan, riba, dan penipuan maka hendaknya pemerintah bertrindak untuk menetukan harga pada tingkat yang adil sehingga tidak ada pihak yang dirugikan [4].…”

Emerging applications of green coconut: A promising lignocellulosic biomass

“…As a result, the majority of the population started drinking coconut water to boost their immunity during covid (Arshad et al., 2020). During the Covid‐19 outbreak, some researchers (Syaifulloh et al., 2022) talked about the marketing tactics used by the young coconut vendors. According to their study, green young coconut water became a very popular beverage in Tegal City, Tegal Regency, and the Brebes district of Indonesia because it is thought to strengthen the body's immune system and aid in preventing and even treating corona.…”