Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior

Yadav, Rambalak; Pathak, Govind Swaroop

doi:10.1016/j.jclepro.2016.06.120

Cited by 1,060 publications

(953 citation statements)

References 68 publications

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“…In the line above discussion on this subject matter, several scholars including emerging and developing economies have validated the positive and significant influence of GPI on GPB in the recent literature (Akehurst et al, 2012;Kanchanapibul, Lacka, Wang, & Chan, 2014;Kumar et al, 2017;Lai & Cheng, 2016;Yadav & Pathak, 2016). Based on the available literature, it can be argued that consumers' expressed intention is the key determinant of their purchase behaviour for green products.…”

Section: Green Purchase Intentionmentioning

confidence: 97%

“…Particularly in developing nations, scholars, such as Mostafa (2007a), Yadav and Pathak (2016), and Paul, Modi, and Patel (2016) also found that there is a direct relationship between environmental concern and green products attitude in developing nations. Moreover, scholars also reported that PCE is the one of the most important cognitive factors which directly and indirectly influences on green buying behaviour (Kim & Choi, 2005;Mostafa, 2007a;Uddin & Khan, 2016), and thus, they validated the findings of scholars in developed nations.…”

Section: Introductionmentioning

confidence: 99%

“…Moreover, scholars also reported that PCE is the one of the most important cognitive factors which directly and indirectly influences on green buying behaviour (Kim & Choi, 2005;Mostafa, 2007a;Uddin & Khan, 2016), and thus, they validated the findings of scholars in developed nations. However, a few studies were reported of using the important cognitive factors: attitude, concern, effectiveness, and knowledge in the Indian context (Kumar et al, 2017;Paul et al, 2016;Yadav & Pathak, 2016). Moreover, the measure of consumer effectiveness has got a little emphasized by Indian scholars (Uddin & Khan, 2016) and hardly ever investigated with attitude towards green products (AGP) so far.…”

Section: Introductionmentioning

confidence: 99%

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Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers

2018

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Green buying behaviour can stimulate firms and society in the pursuit of sustainability while balancing the demand and supply side of the business cycle with addressing the ecological and social benefits. The objective of this paper is to understand and test the integrative model of green buying behaviour in the Indian and Asian context of sustainable consumption. The model is tested by applying structural equation modeling of path analysis using the total of 410 valid responses. The data were collected from Uttar Pradesh (India) through a structured questionnaire using the purposive convenient sampling. The results validate that "green purchase behaviour" is significantly determined by "green purchase intention," which in turn significantly and positively influenced by "attitude towards green products." The results also revealed that the measure of "environmental concern" and "perceived consumer effectiveness" were found to be positive and significant predictor of attitude towards green products, however, "perceived environmental knowledge" was not significantly related to attitude towards green products and perceived consumer effectiveness in the model. The discussion and implications are manifested towards sustainable consumption in the context of emerging target markets. KEYWORDSattitude towards green products, environmental knowledge, green buying behaviour, perceived consumer effectiveness, sustainable consumption, sustainable development

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Section: Green Purchase Intentionmentioning

confidence: 97%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers

2018

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“…Nevertheless, there are some examples in other contexts where SN emerged as the strongest predictor of school students' intentions to use bioenergy in India [59], Taiwanese citizens' intentions to visit green hotels [60], and Chinese entrepreneurs' intentions to adopt cleaner production technologies [61]. There is hardly any study, which has applied the TPB framework to investigate recycling intentions among the urban masses in India although there are some studies, which applied the TPB framework to explain Indian consumers' intentions to purchase green and environmentally sustainable products [62][63][64][65]. In those studies, the effects of both Attitude and PBC on individuals' purchase intentions of green products appeared to be statistically significant, whereas the effect of SN was inconsistent (i.e., either significant or insignificant).…”

Section: The Theory Of Planned Behaviour and Recycling Intentionmentioning

confidence: 99%

Predictors of Recycling Intentions among the Youth: A Developing Country Perspective

Halder

Singh²

2018

Recycling

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India is currently facing a mounting challenge related to municipal waste management, due to an increasing urban population, and their high consumption lifestyles. India also has the world's highest number of young people in the 10-24 years age group. The study applied the theory of planned behaviour (TPB) model to predict school students' recycling intentions in Delhi, the capital of India and one of the highest producers of municipal solid wastes in the country. Data were collected from a school in New Delhi and the sample size consisted of 272 students from 9th and 10th grades. The TPB model explained 56% of the variance in the students' intentions to recycling. The predictor 'subjective norm' appeared to have the strongest impact on the students' recycling intentions, followed by 'attitude' and 'perceived behavioural control'. It indicated that social factors are driving the Indian youth's recycling intentions. It is important that the policymakers promote recycling as a social trend in India and provide adequate facilities to the public so that they can participate in recycling activities without facing difficulties. Schools also have a role in increasing students' awareness of recycling and motivating them to participate in household waste management practices.

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“…Many of the conventional personal care products contain ingredients that have harmful effects to the skin due to some preservatives which have been proven to put the consumers in risk to get cancer and even increase pollution to the environment (1)(2)(3)(4)(5)(6)(7)(8). The consumers who take preference over this conventional products in their purchase decision realize that they have a role to play in sustaining the environment which indicates that they are organic consumers or purchasers (9)(10)(11)(12). Through past research, consumer personality such as religion has come between the consumers' ethical beliefs and green buying behaviour (13,14).…”

Section: Introductionmentioning

confidence: 99%

Assessment of Consumers’ Religiosity Consciousness of Malaysian Green Personal Care Products

Mohammad¹,

Baharun²

2018

IJET

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Local green products are still very new for Malaysian businesses; therefore, there are only few studies that focus on consumer' purchase intention of green products. Green products are made from extracts of herbs as the main ingredient, and as such Muslim consumers have a high tendency to buy them because of their green content. Although studies have recognized religiosity consciousness as an important factor that affects the Muslims' behaviour, there is less information about its effect on the consumers' decision in buying green products. The objective of this study is to investigate the relative importance of religiosity consciousness on purchase intention of green products as religiosity consciousness has not yet been extensively investigated in explaining the consumers' intention and behaviour towards buying green products. A self-administered survey was conducted in the form of a mall intercept with 250 female consumers. This study contributes to the improvement of our understanding of consumers' green decision making and the relevant marketing strategy for the local companies in the market. Surprisingly, the results shows insignificant relationships. The finding provides evidence that consumers' buying decision of green products is not influenced by religiosity consciousness. This article also includes discussion of theoretical and management implications.

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Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior

Cited by 1,060 publications

References 68 publications

Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers

Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers

Predictors of Recycling Intentions among the Youth: A Developing Country Perspective

Assessment of Consumers’ Religiosity Consciousness of Malaysian Green Personal Care Products

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