Young Saudi consumers and corporate social responsibility: an Islamic “CSR tree” model

Alfakhri, Yazeed; Nurunnabi, Mohammad; Alfakhri, Demah

doi:10.1108/ijse-09-2017-0395

Cited by 11 publications

(16 citation statements)

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“…CR finally affects internal and external employees' perception and attitude towards companies. Alfakhri et al (2018) suggest that organisations balance their internal and external responsibilities and apply CSR to society's benefit. Li et al (2021) provides a systematic and integrated conceptual framework that depicts the relationship between CSR and CR.…”

Section: Csr and Crmentioning

confidence: 99%

Building corporate reputation through corporate social responsibility: the mediation role of employer branding

Raj

A.K.

2022

IJSE

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PurposeThe paper analyses the link between corporate social responsibility (CSR), employer branding (EB), and corporate reputation (CR). Considering the signaling theory and social commitment of organisations, the paper investigates the role of EB as a mediator.Design/methodology/approachData were collected through structured questionnaires from 684 employees from the Indian information technology (IT) sector. The conceptual model and hypotheses were tested using the structural equation modelling (SEM) approach.FindingsAs a part of employer attractiveness, the social value/social commitment of companies perceived as a result of CSR strengthens the CR. The results also suggest that EB mediates the relation between CSR and CR.Research limitations/implicationsThe paper contributes by integrating the CSR of organisations with their EB process for creating CR. Based on signaling theory, it further demonstrates scholarly value addition by providing a deeper understanding of the mediation effect of EB from a social commitment perspective. Scholars may further consider other stakeholders’ perspectives to test the role of CSR based on ethical/legal/environmental dimensions in building CR.Practical implicationsThe paper would help managers/employers invest in CSR activities, creating strong employer brands to attract various stakeholders. It will also help companies to focus on an attractive value proposition to attract various stakeholders, mainly job seekers.Originality/valueThis study extends the literature on CSR and EB by suggesting a statistically tested model of mediation of EB for creating CR. Furthermore, considering the signaling theory, the paper views CSR, CR, and EB from the employee’s perspective and explores their linkages.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-09-2021-0541.

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Section: Csr and Crmentioning

confidence: 99%

Building corporate reputation through corporate social responsibility: the mediation role of employer branding

Raj

A.K.

2022

IJSE

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“…Companies such as Coca- Cola, Marlboro and Dettol were touch billions of people across the world by using CSR in their marketing approach (Natarajan et al , 2018; Alhouti and D’Souza, 2018). The consumer perceptions on CSR had been studied by (Alfakhri et al , 2020). Direct and indirect effect of CSR influences on behavior of citizenship were analyzed by (Ahmed et al , 2020b).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The interrelationship of marketing, accounting and auditing with corporate social responsibility

Thottoli

2021

PRR

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Purpose The purpose of this paper is to examine the interrelationship of marketing, accounting and auditing with corporate social responsibility (CSR) to determine the benefit of CSR marketing, the responsibility of Board of Directors (BODs) with CSR accounting and the duty of external auditors with CSR that has influence on corporate sector. Design/methodology/approach This paper uses exploratory and qualitative data obtained from multiple research methods, to investigate benefit of CSR marketing, the responsibility of BODs with CSR accounting and the duty of external auditors with CSR and of its practices by companies’ websites, google search, annual reports and CSR reports from all listed companies in the Muscat Securities Market, Oman. The data are used to critically examine and revise a previously published explanatory framework that identifies interrelationship of CSR marketing, accounting with CSR and auditing with CSR. Findings Results indicate that CSR marketing, CSR accounting and CSR auditing are closely interrelated for accepting and implementing CSR requirements by corporates. This finding suggests that the benefit of CSR marketing, the responsibility of BODs with CSR accounting and the duty of external auditors with CSR has positively influence on corporate sector. The finding helps to build good image by corporates. Practical implications Organizations from developing countries such as Oman should be aware of CSR marketing, CSR accounting and CSR auditing that affects decisions with CSR adoption and implementation by organizations that could also lead to competitive advantage when it operates in developed countries. Though, organizations in developed countries are also equip for higher expectations by applying innovative CSR initiatives. Originality/value To the best of the author’s knowledge, this is the first academic literature review on interrelationship of marketing, accounting and auditing with CSR based on evidence from an Oman context. The paper contributes by exploring the benefit of CSR marketing, the responsibility of BODs with CSR accounting and the duty of external auditors with CSR which influence on corporate sector.

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“…The power consumption of these circuits is not trivial [15][16][17]. Moreover, the transmitting antennas will suffer from cross-coupling especially if they transmit signals with the same carrier frequency [18,19]. The second factor is the complexity of the transmitter.…”

Section: Introductionmentioning

confidence: 99%

A Frequency-Diversity System With Diversity Encoder and OFDM Modulation

Hassan

2021

IEEE Access

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In this work, a diversity encoder maps vectors of N modulated symbols to vectors of N diversity symbols using an orthogonal matrix. Each modulated symbol appears in N diversity symbols. An Orthogonal-Frequency-Division-Multiplexing (OFDM) modulator converts the diversity vectors to OFDM symbols. The number of subcarriers in the OFDM symbol equals N. Each diversity symbol modulates one subcarrier; therefore, each modulated symbol is transmitted by N orthogonal subcarriers. The diversity bandwidth of the modulated symbols is N times the subchannel bandwidth. The modulated symbols experience independent fading gains on each subchannel since the diversity bandwidth (OFDM bandwidth) is chosen to be multiple of the coherence bandwidth of the transmission channel. In the receiver, an OFDM demodulator converts back the OFDM symbols to vectors of diversity symbols. The diversity detector maps the diversity vectors to vectors of modulated symbols. The noise samples at the output of the diversity detector are uncorrelated. Maximum likelihood and linear decorrelator detectors are used as diversity detectors. The transmitter and the receiver of this work are implemented using Field-Programable-Gate-Array (FPGA) technology. The performance of the implemented system is the same as the performance of the N channels diversity system with the Maximal-Ratio-Combiner (MRC) receiver.

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Young Saudi consumers and corporate social responsibility: an Islamic “CSR tree” model

Cited by 11 publications

References 50 publications

Building corporate reputation through corporate social responsibility: the mediation role of employer branding

Building corporate reputation through corporate social responsibility: the mediation role of employer branding

The interrelationship of marketing, accounting and auditing with corporate social responsibility

A Frequency-Diversity System With Diversity Encoder and OFDM Modulation

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