BackgroundDespite an appetite among UK veterinarians (vets) and farmers to improve calf health, vets face challenges in delivering and sustaining proactive calf health services.MethodsForty‐six vets and 10 veterinary technicians (techs) participated in a project to determine what makes calf health services successful while improving their own services. In four facilitated workshops and two seminars, carried out between August 2021 and April 2022, participants described their approaches to calf work, discussed measures of success, identified challenges and success factors, and addressed knowledge gaps.ResultsMany approaches to calf health services were described, and these could be categorised into three overlapping models. Success involved enthusiastic, knowledgeable vets/techs, supported by their practice team, fostering positive attitudes among farmers by providing the services they need, creating a tangible return on investment for farmers and the practice. Lack of time was identified as the most prominent challenge to achieving success.LimitationsParticipants were self‐selected from one nationwide group of practices.ConclusionSuccessful calf health services depend on identifying the needs of calves, farmers and veterinary practices, and delivering measurable benefits to each. More calf health services embedded as a core part of farm veterinary practice could bring wide ranging benefits to calves, farmers and vets.