Your Executive Assistant Is Your Secret Weapon and Business Partner

Jones, Jan

doi:10.1007/978-1-137-44424-0_2

Cited by 3 publications

(1 citation statement)

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“…Trust is a necessary factor for building forceful market share and customer relationships (Urban et al, 2000). Before gaining the loyalty of customers, it is necessary to gain their trust (Reichheld and Schefter, 2000). The first field of research on trust is psychology, where psychologists investigate whether trust has an impact on interpersonal relationships.…”

Section: Trustmentioning

confidence: 99%

Evaluating the Impact of Information System Quality on Continuance Intention Toward Cloud Financial Information System

Wang

2021

Front. Psychol.

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Cloud financial accounting informatization is a product of the combination of accounting work and information technology, a current demand for financial information management in the new era, and a necessary means for enterprises to enhance their core competitiveness. Therefore, this study is based on DeLone and McLean's information system success model, and through theoretical interpretation and derivation, we integrate satisfaction and trust in relationship quality to measure the impact of users' intention to continue using the cloud financial accounting system. A sample of 289 faculty and finance staff with experience in using cloud financial accounting systems was used to test the hypotheses using Partial Least Squares (PLS). The results of the study showed that (1) user participation had a significant positive impact on satisfaction with the system quality, information quality, and service quality of the cloud financial accounting system; (2) the system quality and service quality of the cloud financial accounting system had a significant positive effect on user trust; and (3) the quality of the cloud financial accounting system had a mediating effect on intention to continue using the system through satisfaction and trust. Since there is a lack of research on the antecedents and outcomes of user linkage to cloud financial accounting systems in the literature, especially the empirical results on the mediation relationship from the perspective of relationship quality. Therefore, this study can fill above mentioned research gap and provide specific recommendations for sustainable management practice.

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Section: Trustmentioning

confidence: 99%

Evaluating the Impact of Information System Quality on Continuance Intention Toward Cloud Financial Information System

Wang

2021

Front. Psychol.

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The impact of online teaching in behavior intention for college students in Taiwan

et al. 2022

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This paper aims to explore the change of learning mode of college students from physical courses to online courses due to the impact of the COVID-19 pandemic. The questionnaire survey method is used to conduct research on the behavior intentions of college students in online teaching under the pandemic. A total of 600 questionnaires are distributed, and 530 questionnaires are collected, for a recovery rate of 88%. A total of 493 supported questionnaires are received, for an effective recovery rate of 93%. Descriptive statistics of data analysis are used to analyze the distribution of background variables of college students, and a structural equation model is used to analyze and verify the impact of external variables (trust, convenience, perceived critical mass) on the technology acceptance model (perceived usefulness, perceived ease of use, attitude, and behavior intention). The results found no significant impact of the trust of college students in online teaching on the perceived usefulness, and significant impact of trust on the perceived ease of use. There is significant impact of convenience on perceived usefulness, and no significant impact of convenience on perceived ease of use. There is no significant impact of perceived critical mass on perceived usefulness, and significant impact of perceived critical mass on perceived ease of use. There is significant impact of perceived ease of use on perceived usefulness, and significant impact of perceived usefulness on attitude. There is significant impact of perceived ease of use on attitude, and significant impact of attitude on behavior intention. Based on the research results, practical suggestions and research suggestions are proposed in this research, which can be used as a reference for college students to use online courses for learning.

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Emotional Marketing, Customer Retention, and Brand Loyalty in Vietnam’s Retail Sector: Unveiling the Moderating Impact of Digital Innovativeness

Hiep,

Dung,

Mai

et al. 2024

International Journal of Applied Sciences &Amp; Development

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This study investigates the relationship between emotional marketing, brand loyalty, and customer retention in Vietnam’s retail sector, while examining the moderating role of digital innovativeness, comprising personal and brand innovativeness. A conceptual model is developed and empirically tested using a sample of 533 Vietnamese retail consumers. The model incorporates emotional marketing as the main predictor, brand loyalty as the mediator, customer retention as the outcome, and digital innovativeness as the moderator. Relevant determinants of brand loyalty, such as customer satisfaction, perceived value, emotional attachment, and brand identity, are included as control variables. The data is analyzed using structural equation modeling. The results reveal that emotional marketing has a significant positive impact on brand loyalty, which in turn leads to higher customer retention. Digital innovativeness is found to positively moderate the relationship between emotional marketing and brand loyalty. The study highlights the importance of leveraging emotional marketing strategies and fostering digital innovativeness to build strong emotional connections, brand loyalty, and long-term customer retention in the Vietnamese retail market. This research contributes to the understanding of emotional marketing’s impact on brand loyalty and customer retention in the context of Vietnam’s retail sector, while uniquely exploring the moderating effect of digital innovativeness. The findings provide valuable insights for retailers seeking to optimize their marketing strategies and adapt to the evolving needs of Vietnamese consumers in the digital age.

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Your Executive Assistant Is Your Secret Weapon and Business Partner

Cited by 3 publications

References 0 publications

Evaluating the Impact of Information System Quality on Continuance Intention Toward Cloud Financial Information System

Evaluating the Impact of Information System Quality on Continuance Intention Toward Cloud Financial Information System

The impact of online teaching in behavior intention for college students in Taiwan

Emotional Marketing, Customer Retention, and Brand Loyalty in Vietnam’s Retail Sector: Unveiling the Moderating Impact of Digital Innovativeness

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