Youth and Green Tourism: Innovation of Community Development in Kampong Glintung, Indonesia

Abstract

This research aims to explain the role of youth to enhance their kampong as green tourism and how they brand their kampong as a tourism destination. Qualitative research methods are used in this research. Data collection was carried out through observation, interviews and document analysis. The result is that youth who have high enthusiasm and creativity are able to have an impact on community empowerment in Glintung. In addition, they are also able to brand Glintung Kampong as one of the green tourism areas in Malang. The branding of Glintung Kampong as one of green area was introduced by young people on that field. In the context of tourism development, the younger generation and stakeholders in Glintung have a more role in the community development of green tourism kampong.