YouTube Usage Motivation among Students: Uses and Gratification Analysis

Pasha, Saadia Anwar; Rasheed, Amina; Ali, Sana

doi:10.31703/gssr.2021(vi-ii).32

Cited by 5 publications

(5 citation statements)

References 8 publications

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“…For students, receiving instructions via YouTube video technology would undoubtedly increase their best performance and motivation (Pasha et al, 2021).…”

Section: Discussion Of the Resultsmentioning

confidence: 99%

A systematic literature review on teaching teachers pedagogy through YouTube video technology

Abubakar

Muhammed

2023

Journal of Digital Educational Technology

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Education teachers’ pedagogy (ELP) is a fundamental portion and backbone of all classroom teachers, and instructional intervention through YouTube video technology in our contemporary era. This paper articulates a rational literature investigation and analysis of the ELP and YouTube video technology. The findings expose the interference influence of ELP with YouTube video technology, such as YouTube channels for educational purposes. YVCE is an ICT dispersion for determining students’ academic performance in the educational course and other subjects in general. The systematic literature review (SLR) discovered findings from a recent study between December 2012 and October 2022. Excellence assessment screening of articles has been done, together with additional removal of repeated papers from the study. 30 articles met the modification and inclusion/elimination measures out of 123 papers. The adapted preferred reporting items for systematic reviews and meta-analyses demonstrate the review of literature accordingly. The researchers observed, completed, and deliberated the implication of the SLR. This has been directed by the upcoming ELP with YouTube video technology.

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“…For students, receiving instructions via YouTube video technology would undoubtedly increase their best performance and motivation (Pasha et al, 2021).…”

Section: Discussion Of the Resultsmentioning

confidence: 99%

A systematic literature review on teaching teachers pedagogy through YouTube video technology

Abubakar

Muhammed

2023

Journal of Digital Educational Technology

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“…Sebagai digital native, kehidupan mahasiswa erat kaitannya dengan teknologi. Meskipun unsur konvensional masih ada, namun bagi Gen Z, nyaris 95% kehidupan mereka dikuasai oleh teknologi (Pasha, Rasheed, & Ali, 2021). Terlebih saat aktualisasi diri, mereka membutuhkan perangkat dan zona digital, yang erat kaitannya dengan isu keamanan dan privasi.…”

Section: Workhop 2: Boardgame Fandom Dan Unek-unek Netizenunclassified

Workshop Literasi Digital Berbasis KAP dengan Metode Boardgame bagi Mahasiswa UKWMS, Kampus Madiun

Apul,

Purnama

2024

JISE

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Bermula dari kebutuhan Program Studi Bahasa Inggris (PSDKU) Kampus Madiun Universitas Katolik Widya Mandala Surabaya (UKWMS) untuk memberikan pengetahuan dan skill literasi digital bagi mahasiswa, maka dirancang sebuah program pengabdian masyarakat yang berfokus pada workshop keterampilan cek fakta. Workshop ini berfokus pada tiga keterampilan utama yakni cek fakta, perlindungan data pribadi dan etika bermedia digital. Pertama, keterampilan cek fakta, bertujuan untuk memberikan pelatihan kepada peserta agar dapat menjadi agen periksa fakta yang terampil, khususnya dalam mengidentifikasi dan melawan penyebaran hoaks. Peserta akan dibekali pengetahuan dan keterampilan bagaimana melakukan periksa fakta. Narasumber akan mengajak peserta mempelajari pengertian hoaks, motif penyebar hoaks, ciri, dampak, dan cara melakukan periksa fakta (video, foto, dan narasi). Kedua, keterampilan perlindungan data pribadi bertujuan agar peserta mampu melindungi data dan perangkat dari ancaman kejahatan online. Banyaknya modus penipuan online di antaranya berkedok pembaruan data dari oknum yang mengaku dari bank, undian berhadiah, lowongan pekerjaan, bahkan modus lainnya seperti pengambilalihan akun pada kartu kredit atau kartu debit dengan mengambil data pribadi. Ketiga, keterampilan etika bermedia digital bertujuan untuk meninkatkan pengetahuan dan pemahaman peserta terhadap netiket. Konflik di media digital dapat terjadi salah satunya ketika seseorang tidak bersikap etis dan terdapat pihak lain yang tidak terima atas sikap atau perilaku tersebut. Bentuk, ragam, motif, dan modus kejahatan semakin beragam dan variatif. Pendekatan yang digunakan adalah metode Komunikasi Antar Pribadi dengan menggunakan permainan boardgame. Metode ini cocok digunakan dalam dinamika kelompok agar tidak membosankan. Hasilnya, pesertas merasa pelatihan lebih dinamis dan mudah dipahami materinya. Starting from the needs of the English Study Program at Madiun Campus of UKWMS to provide knowledge and digital literacy skills to students, a community service program focused on fact-checking skills workshops was designed. This workshop focuses on fact-checking, personal data protection, and digital media ethics. Firstly, the fact-checking skill aims to provide training to participants to become skilled fact-checking agents, especially in identifying and combating hoax dissemination. Participants will be equipped with knowledge and skills on how to fact-check. Speakers will guide participants in understanding the concept of hoaxes, the motives behind hoax dissemination, characteristics, impacts, and methods of fact-checking (videos, photos, and narratives). Secondly, the personal data protection skill aims to enable participants to protect data and devices from online crime threats. Among the various online fraud modes are disguised as data updates from individuals claiming to be from banks, prize draws, job vacancies, and even other modes such as taking over credit card or debit card accounts by obtaining personal data. Thirdly, digital media ethics skills aim to enhance participants' knowledge and understanding of netiquette. Conflicts in digital media can occur when someone behaves unethically and there are others who disagree with such behavior. The forms, varieties, motives, and modes of crime are increasingly diverse and varied. Interpersonal Communication method using board games is suitable for group dynamics to prevent boredom and engage participants in game simulations. As a result, participants find the training more dynamic and the material easier to understand.

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“…They also argued that those groups use social media, as they find the freedom to upload videos and read comments, which may also get addicted to touching social media instead of studying the academic assignment and preparing for the examination. Adversely, a study on YouTube usage motivation among students by Pasha et al (2021) reveals that students watch YouTube to relax and to get extra information about the topic they want to prepare for their exams. They are also motivated for studies along with entertainment.…”

Section: Theoretical Background and Research Hypothesismentioning

confidence: 99%

“…The previous majority of the studies examined the direct effects of VWI on social media, FFCs, entertainment, academic and NAL, socialization, etc. on their academic achievement (Pasha et al , 2021; DeAndrea et al , 2012; Chang et al , 2019; Abbas Naqvi et al , 2020). But, these facilities are also available in other ways, like televisions, different search engines, printed books, articles, magazines, newspapers, radio, movie theaters, physical libraries, hiking and garden.…”

Section: Theoretical Background and Research Hypothesismentioning

confidence: 99%

Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market

Kalam

Goi

Tiong

2023

ITSE

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Purpose Due to the incredible criticisms by scholars of the excessive use of social media networks, this study aims to explore students’ motivation for social media use (SMU) and its effects on academic performance (AP) in the light of uses and gratification theory. Design/methodology/approach Using the simple random and snowball sampling techniques, this study has considered 299 responses and critically analyzed them using structural equation modeling through the AMOS version 24. The mediation analysis has been done to explore the effective use of social media networks. Findings The results reveal that video clip watching and nonacademic learning intentions significantly influence SMU and AP. Besides, socialization through friends and family connections has tremendously fostered SMU intention, while it could not benefit AP. This study found an exceptional result that the entertainment intention of the students did not influence SMU but dramatically impacted their AP. Again, SMU has robust effects on enhancing students’ academic achievement. This study also concluded the results of the mediation analysis. Practical implications The learners, professionals, higher education policymakers, etc. may benefit from following this study's guidelines for using social media networks. Social implications This study may tremendously contribute to changing the mindset of youth from addiction to SMU and improving AP. Originality/value The prime novelty of this study is to justify the mediation analysis for SMU to explore whether it can truly influence students’ AP and critically examine the deep insight of certain factors associated with SMU.

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YouTube Usage Motivation among Students: Uses and Gratification Analysis

Cited by 5 publications

References 8 publications

A systematic literature review on teaching teachers pedagogy through YouTube video technology

A systematic literature review on teaching teachers pedagogy through YouTube video technology

Workshop Literasi Digital Berbasis KAP dengan Metode Boardgame bagi Mahasiswa UKWMS, Kampus Madiun

Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market

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