YouTube™ videos related to e-cigarette safety and related health risks: implications for preventing and emerging epidemic

Basch, Corey H.; Mongiovi, Jennifer; Hillyer, Grace Clarke; MacDonald, Zerlina; Basch, Charles E.

doi:10.1016/j.puhe.2015.12.003

Cited by 17 publications

(12 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…324,357,395,471,475,717–719,735,742 Conventions provide manufacturers an opportunity to promote and introduce new products through free samples, celebrity appearances, and branded merchandise giveaways. 732,746 ENDS are promoted heavily online 451,695 through ENDS company–sponsored advertisements 697 and users’ social media profiles, 424 with occurrences on YouTube 690,697,706,707,710,722,731,739 and Twitter. 691,713,715,725–727,733,743 Youth and young adult exposure to TV advertisements for ENDS has increased since 2011.…”

Section: Evidence Synthesismentioning

confidence: 99%

Overview of Electronic Nicotine Delivery Systems: A Systematic Review

Glasser

Collins

Pearson

et al. 2017

American Journal of Preventive Medicine

420

332

View full text Add to dashboard Cite

Context Rapid developments in e-cigarettes, or electronic nicotine delivery systems (ENDS), and the evolution of the overall tobacco product marketplace warrant frequent evaluation of the published literature. The purpose of this article is to report updated findings from a comprehensive review of the published scientific literature on ENDS. Evidence acquisition The authors conducted a systematic review of published empirical research literature on ENDS through May 31, 2016, using a detailed search strategy in the PubMed electronic database, expert review, and additional targeted searches. Included studies presented empirical findings and were coded to at least one of nine topics: (1) Product Features; (2) Health Effects; (3) Consumer Perceptions; (4) Patterns of Use; (5) Potential to Induce Dependence; (6) Smoking Cessation; (7) Marketing and Communication; (8) Sales; and (9) Policies; reviews and commentaries were excluded. Data from included studies were extracted by multiple coders (October 2015 to August 2016) into a standardized form and synthesized qualitatively by topic. Evidence synthesis There were 686 articles included in this systematic review. The majority of studies assessed patterns of ENDS use and consumer perceptions of ENDS, followed by studies examining health effects of vaping and product features. Conclusions Studies indicate that ENDS are increasing in use, particularly among current smokers, pose substantially less harm to smokers than cigarettes, are being used to reduce/quit smoking, and are widely available. More longitudinal studies and controlled trials are needed to evaluate the impact of ENDS on population-level tobacco use and determine the health effects of longer-term vaping.

show abstract

Section: Evidence Synthesismentioning

confidence: 99%

Overview of Electronic Nicotine Delivery Systems: A Systematic Review

Glasser

Collins

Pearson

et al. 2017

American Journal of Preventive Medicine

420

332

View full text Add to dashboard Cite

show abstract

“…Researchers on Instagram found that e-cigarettes were promoted among youth [7] and that provaping content is prevalent [8]. Similar sentiment was noted on YouTube [9,10], with researchers noting the presence of beneficial health claims [11] and minimal Food and Drug Administration warnings [12]. In concert, studies of vaping content on Twitter determined that there was a high level of endorsement of vaping [13], and these were dominant forces [14].…”

Section: Introductionmentioning

confidence: 79%

Videos With the Hashtag #vaping on TikTok and Implications for Informed Decision-making by Adolescents: Descriptive Study

Basch¹,

Fera²,

Pellicane³

et al. 2021

JMIR Pediatr Parent

View full text Add to dashboard Cite

Background Despite the public health importance of vaping and the widespread use of TikTok by adolescents and young adults, research is lacking on the nature and scope of vaping content on this networking service. Objective The purpose of this study is to describe the content of TikTok videos related to vaping. Methods By searching the hashtag #vaping in the discover feature, ~478.4 million views were seen during the time of data collection. The first 100 relevant videos under that hashtag were used in this study. Relevance was determined by simply noting if the video was related in any way to vaping. Coding consisted of several categories directly related to vaping and additional categories, including the number of likes, comments, and views, and if the video involved music, humor, or dance. Results The 100 videos included in the sample garnered 156,331,347 views; 20,335,800 likes; and 296,460 comments. The majority of the videos (n=59) used music and over one-third (n=37) used humor. The only content category observed in the majority of the videos sampled was the promotion of vaping, which was included in 57 videos that garnered over 74 million views (47.5% of cumulative views). A total of 42% (n=42) of the 100 videos sampled featured someone vaping or in the presence of vape pens, and these videos garnered over 22% (>35 million) of the total views. Conclusions It is necessary for public health agencies to improve understanding of the nature and content of videos that attract viewers’ attention and harness the strength of this communication channel to promote informed decision-making about vaping.

show abstract

“…A total of 12 studies [16,31,33,37,39,41-44,47-48,53] used coding to identify the source (account type) of the social media data collected in their sample, most commonly informed by data found in account profiles (eg, bio, location, and profile photo) and preceding social media posts (Table 3). The most common account types coded for were personal [16,31,33,39,41,42,44,47,48,53] and commercial [33,37,39,41, 42,44,48,53], of which these account types represented up to 82.68% (104,283/126,127) [44] and 89.73% (66,102/73,672) [33] of some samples, respectively. Overall, 3 studies coded for government, foundation or not for profit organizations, [39,41] and public health and health care [42] accounts.…”

Section: Resultsmentioning

confidence: 99%

“…Health, safety, and harms was the most coded for theme in this review [17,31-33,35,38,39,41,43,46-51,53]; however, various descriptions for health, safety, and harms were used (eg, health, harm reduction, and harms encompassing both the health benefits and consequences of e-cigarette use). Additional themes frequently cited were smoking cessation [16,17,33,35,37, 39,41-43,46,47,49,50,53]; product types and characteristics [16,17,32-37,39,41,43,49-51]; advertisement, promotion, and marketing [16,31,38,39,41,42,44,45,48,51,52]; regulation, policy, and government [31,32,35,39-42,49,50]; price promotions, discounts, coupons, giveaways, and competitions [16,33,34,36,37,44,50]; and smoke-free, use indoors or where cigarettes are banned [17,35,40,43,47,49].…”

Section: Resultsmentioning

confidence: 99%

“…Studies included in this review reported dissemination of diverse e-cigarette messaging by predominantly commercial social media accounts [33,53]; however, other studies discovered conversations occurring among personal accounts dominating the social media landscape [31,41,42,44,47,48]. Personal accounts were found to be discussing, endorsing, and promoting various themes, most commonly marketing [41,48,53], smoking cessation [33,42,44], recreation and technology [47,53], and first-person experience and opinion [41,42]. This is particularly important as individuals may be less critical of material posted by other consumers compared with retailers [56,57] and may be more easily persuaded by other individuals they know, given their relative closeness and potentially increased perception of source credibility [58,59].…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

The Messages Presented in Electronic Cigarette–Related Social Media Promotions and Discussion: Scoping Review

et al. 2019

View full text Add to dashboard Cite

Background There has been a rapid rise in the popularity of electronic cigarettes (e-cigarettes) over the last decade, with growth predicted to continue. The uptake of these devices has escalated despite inconclusive evidence of their efficacy as a smoking cessation device and unknown long-term health consequences. As smoking rates continue to drop or plateau in many well-developed countries, transnational tobacco companies have transitioned into the vaping industry and are now using social media to promote their products. Evidence indicates e-cigarettes are being marketed on social media as a harm reduction alternative, with retailers and manufacturers utilizing marketing techniques historically used by the tobacco industry. Objective This study aimed to identify and describe the messages presented in e-cigarette–related social media (Twitter, YouTube, Instagram, and Pinterest) promotions and discussions and identify future directions for research, surveillance, and regulation. Methods Data sources included MEDLINE, Scopus, ProQuest, Informit, the Journal of Medical Internet Research , and Google Scholar. Included studies were published in English between 2007 and 2017, analyzed content captured from e-cigarette–related social media promotions or discussions, and reported results for e-cigarettes separately from other forms of tobacco and nicotine delivery. Database search ceased in October 2017. Initial searches identified 536 studies. Two reviewers screened studies by title and abstract. One reviewer examined 71 full-text articles to determine eligibility and identified 25 studies for inclusion. This process was undertaken with the assistance of the Web-based screening and data extraction tool—Covidence. The review was registered with the Joanna Briggs Institute (JBI) Systematic Reviews database and followed the methodology for JBI Scoping Reviews. Results Several key messages are being used to promote e-cigarettes including as a safer alternative to cigarettes, efficacy as a smoking cessation aid, and for use where smoking is prohibited. Other major marketing efforts aimed at capturing a larger market involve promotion of innovative flavoring and highlighting the public performance of vaping. Discussion and promotion of these devices appear to be predominantly occurring among the general public and those with vested interests such as retailers and manufacturers. There is a noticeable silence from the public health and government sector in these discussions on social media. Conclusions The social media landscape is dominated by pro-vaping messages disseminated by the vaping industry and vaping proponents. The uncertainty surrounding e-cigarette regulation expressed within the public health field appears not to be reflected in ongoing social media dialogues and highlights the need for public health professionals to interact with the public to actively in...

show abstract

YouTube™ videos related to e-cigarette safety and related health risks: implications for preventing and emerging epidemic

Cited by 17 publications

References 3 publications

Overview of Electronic Nicotine Delivery Systems: A Systematic Review

Overview of Electronic Nicotine Delivery Systems: A Systematic Review

Videos With the Hashtag #vaping on TikTok and Implications for Informed Decision-making by Adolescents: Descriptive Study

The Messages Presented in Electronic Cigarette–Related Social Media Promotions and Discussion: Scoping Review

Contact Info

Product

Resources

About