YouTubers, online selves and the performance principle: Notes from a post-Jungian perspective

Singh, Greg

doi:10.5937/comman11-11414

Cited by 7 publications

(2 citation statements)

References 37 publications

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“…The celebrity culture has changed in recent years. Celebrity culture occurs in different types of channels like social networking websites and video sharing platforms (Singh, 2016). In line with this, celebrity involvement is occurring in television programmes and appearing in different types of channels, especially online platforms.…”

Section: Celebrity Endorsement In Hong Kongmentioning

confidence: 89%

Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong

Chan¹,

Lee²,

Wong³

2018

IJMS

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This study investigated celebrity endorsement for travel destination choice. The study also adopted Hong Kong's Generation Y as an example and explored the affective image and visitation intention. By using quantitative approach, the study analyzed Hong Kong's Generation Y that relates to celebrity endorsement for travel destination choice. The results affirm that the hypothesis was corroborated. Celebrity endorsement delivers favorable affective image towards Generation Y. In addition, the study confirms that favorable affective image positively affects the visit intention of Generation Y to travel destinations. However, marketers must understand how to make use of celebrity endorsement to influence Generation Y on their destination choice and finally turn their intention to purchase action.

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Section: Celebrity Endorsement In Hong Kongmentioning

confidence: 89%

Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong

Chan¹,

Lee²,

Wong³

2018

IJMS

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“…We present a third way of developing policy which suggests encouraging all people to recognise themselves, with the right training and support, as potential creative producers. This argument taps into the growing emergence of social media and the 'Youtube' generation as cultural self-producers (Smehaug 2016;Vella 2016;Singh 2016). It provides a conceptual reframing of creative practice that enables pathways between community activity and the cultural and creative economy.…”

Section: Introductionmentioning

confidence: 99%

Strategies for connecting low income communities to the creative economy through play: two case studies in Northern England

Symons

Hurley

2018

Creative Industries Journal

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This ground-breaking research defines a new approach for engaging low income and disenfranchised communities in the creative economy. The authors propose that demystifying creativity and reframing it as an adaptive productive process can lead to a flourishing of aspiration and potential among target communities. Through research in a low income community and among disabled people in Northern England, the authors found that focusing on rubrics of exploration, play and 'purposeful meandering' tackled anxieties around creative production and a lack of confidence and self-belief. This emphasis on all people as cultural producers however needs to connect with clearer pathways into the creative industries.

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Digital Lives

Johanssen

2022

The Palgrave Handbook of Psychosocial Studies

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YouTubers, online selves and the performance principle: Notes from a post-Jungian perspective

Cited by 7 publications

References 37 publications

Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong

Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong

Strategies for connecting low income communities to the creative economy through play: two case studies in Northern England

Digital Lives

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