Yumurta Tüketimine İlişkin Tüketici Tercihlerinin ve Algılarının Correspondence Analiz ile Değerlendirilmesi

Abstract

Egg is one of the most important nutritive foods in human diets. Most nutritionists recommend the consumption of at least one egg per day during the age of development. The aim of this study was to determine consumer preferences on egg consumption according to demographic and health conditions in Turkey. For this reason, a questionnaire with 12 questions was applied to voluntary 814 participants. Relationship between demographic data and questions were evaluated using Correspondence Analysis. Results indicated that consumers' age was very effective on egg consumption frequency and consumed egg types. Similar results were observed for consumers' income level. On the other hand, education level of consumers was only effective on consumed egg types, as expected. It was found that disorders restricted egg consumption frequency and affected consumed egg types. In conclusion, it was determined that sources from which the participants look for information about eggs differed according to their educational background. The present study provides information about relation between egg consumption and demographic data. Results of the study are valuable for the local and industrial egg producers for understanding consumer-purchasing decision on egg consumption.