Zachowania zakupowe studentów z Polski i Ukrainy w zakresie preferowanego punktu sprzedaży detalicznej przed pandemią COVID-19 i w trakcie jej trwania

Abstract

Purpose – The aim of the article is to present the results of a study finding the determinants and analyzing changes in shopping behavior of young consumers from Poland and Ukraine in terms of their preferred retail outlet before and during the Covid-19 pandemic. Research method – A survey conducted in Poland and Ukraine among students of the University of Warmia and Mazury in Olsztyn and students of the West Ukrainian National University in Ternopil. Subsequently, a formal-statistical analysis of the data was carried out, and deductive reasoning was applied to the results of correspondence analysis. Results – Based on the collected material and the analysis, it was found that the preferred retail establishments for food and non-alcoholic beverages differed depending on the nationality of respondents both before and during the pandemic. Originality / value / implications / recommendations – The subject matter of the study on the factors determining the shopping behavior of young consumers from Poland and Ukraine in terms of the preferred retail outlet before and during the Covid-19 pandemic is important and current. The conducted research and formulated conclusions fill the existing gap in knowledge of the shopping behavior of young consumers in atypical (crisis) situations. Thus, they are a contribution to further reflections on the identification of factors influencing the shopping behavior of young consumers during the pandemic and comparison with changes after the pandemic.