The main topic of the article is the issue of creativity in education, with the special emphasis of psychological and managerial aspects (can we manage creativity?). The importance of it especially high in the post-industrial era-based on information, knowledge, and creativity. As the goal behind education is the preparation of the student for the world, in which he or she will live and operate, it should aim at the stimulation of the student's creative potential. By nature, the human is a creative individual. The goal of education is the intellectual and individual development of the student, for which reason it should pursue the development of the student'screative potential and creative lifestyle. The four most important aspects of creativity are dispositions, achievements, process, and the environmental pressure. In the process of education, it is most important to concentrate on the development of creativity in the sense of disposition (creative potential). Needed for that is becoming as familiar as possible with the achievements of the great masters of culture, and learning to respect, collect, and register or record own achievements (however modest), mastering the basics of the creative process, and establishment of an environment favoring creativity.