Episomal reporter plasmids containing the Epstein-Barr virus (EBV) oriP sequence stably transfected into Akata Burkitt's lymphoma cells were used to analyze EBV lytic cycle gene regulation. First, we found that the Zp promoter of EBV, but not the Rp promoter, can be activated in the absence of protein synthesis in these oriP plasmids, casting doubt on the immediate early status of Rp. An additional level of regulation of Zp was implied by analysis of a mutation of the ZV element. Second, our analysis of late lytic cycle promoters revealed that the correct relative timing, dependence on ori lyt in cis, and sensitivity to inhibitors of DNA replication were reconstituted on the oriP plasmids. Late promoter luciferase activity from oriP plasmids also incorporating replication-competent ori lyt was phosphonoacetic acid sensitive, a hallmark of EBV late genes. A minimal ori lyt, which only replicates weakly, was sufficient to confer late timing of expression specifically on late promoters. Finally, deletion analysis of EBV late promoter sequences upstream of the transcription start site confirmed that sequences between ؊49 and ؉30 are sufficient for late gene expression, which is dependent on ori lyt in cis. However, the TATT version of the TATA box found in many late genes was not essential for late expression.We recently described a system for studying Epstein-Barr virus (EBV) lytic gene regulation with plasmids stably transfected into the Akata Burkitt's lymphoma cell line (3). The plasmids contain the promoter being studied linked to the luciferase reporter gene and also have the EBV oriP plasmid origin of replication and a selectable marker (hygromycin resistance). Cell lines stably maintaining the plasmids, typically at about 10 copies per cell, can readily be isolated. Akata cells containing EBV can be induced into the lytic cycle by treatment with anti-immunoglobulin (anti-Ig), which cross-links the surface B-cell receptor, providing a rapid and physiologically relevant method for studying the EBV lytic cycle in cell culture (28). This system accurately reconstituted the regulation of the Zp immediate early promoter of EBV and was used to study its regulation in detail (3,5,14). The stably transfected reporter plasmid has an average copy number similar to that of the endogenous EBV genome present in the same cell, the plasmids are assembled into chromatin like EBV, and the reactivation of endogenous virus provides viral lytic gene products that may act in trans at their normal concentrations. These features make the system a good model for studying viral gene regulation, avoiding artifacts associated with transient transfection and incorrect expression levels of regulatory factors. In this study, we extended the use of the system to investigate the Rp promoter and EBV delayed early and late gene promoters.Zp and Rp have been considered to be the immediate early promoters of EBV, but controversy has surrounded the status of Rp, partly because of technical difficulties in mapping the 5Ј end of the RNA from this ...