This study demonstrates the pulsed-potential electrodeposition of reduced Zr species (ZrCl and Zr) in a molten LiCl–KCl salt. We report, for the first time, a new reduction reaction of Zr species (−1.90 V vs. Ag/AgCl 10 wt%) in molten LiCl–KCl salt, characterized by cyclic-voltammetry experiments using W and Zr electrodes. The pulsed-potential electrodeposition experiments were performed using an inert W-foil electrode in a molten ZrCl4–LiCl–KCl salt. Three cathodic-pulse potentials (−1.30, −1.60, and −1.90 V) were applied, and the chemical and structural characteristics of respective deposits were compared. The deposits were characterized by scanning electron microscopy with energy-dispersive X-ray spectroscopy, X-ray diffraction analysis, and Raman spectroscopy. Additionally, we accomplished the pulsed-potential electrodeposition (>103 A/m2) of α-Zr metal with a practical ZrCl4 concentration (2.6 wt%). The results confirm that pulsed-potential electrodeposition can be employed for the selective deposition of the α-Zr metal by minimizing the co-production of ZrCl in molten LiCl–KCl salt while achieving excellent adhesion to the inert W electrode.