2023
DOI: 10.20310/2587-6953-2023-9-1-43-53
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Zoometaphor as a way of perceiving the new coronavirus infection COVID-19

Abstract: We analyze the perception of new coronavirus infection COVID-19 through an animalistic (zoo) metaphor by representatives of student youth. We conduct an associative experiment in order to identify animalistic metaphorical models “Coronavirus is ...”. We analyze the themes of the received metaphors; we offer the author’s classification of metaphorical models with the sphere-source “animals”; the psychological impact of the coronavirus on the individual is comprehended. The results of the experiment are interpre… Show more

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