Zum Einsatz von Social Software in Unternehmen

Döbler, Thomas

doi:10.1007/978-3-531-90802-1_7

Cited by 8 publications

(7 citation statements)

References 2 publications

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“…Summarising the literature on social software reveals that social software encompasses web-based applications which link persons and support communication, interaction and cooperation (e.g. Hippner 2006, Alby 2007, Döbler 2007, Raabe 2007, Back and Heidecke 2008. The idea behind social software is mainly based on the web 2.0 principle of harnessing collective intelligence.…”

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confidence: 99%

Does Social Software Support Service Innovation?

Meyer

2009

SSRN Journal

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Recent Internet technologies and web-based applications, such as social software, are being increasingly applied in firms. Social software can be employed for knowledge management and for external communication enabling access to internal and external knowledge. Knowledge in turn constitutes one of the main inputs to service innovation. Hence, social software has the potential to support service innovation. Using data from 505 German Information-and Communication Technology (ICT)and knowledge-intensive service firms, this is the first paper which empirically analyses the question whether the use of social software applications triggers innovation. Thereby, it refers to a knowledge production function in which social software use constitutes the knowledge sourcing activity. The results reveal that there is a positive relationship between social software and service innovation. Since this result is robust when controlling for former innovative activities and the previous propensity to adopt new technologies and to change processes, the analysis suggests that the causality runs from social software to innovation. JEL-classification: O31, O33, M10

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confidence: 99%

Does Social Software Support Service Innovation?

Meyer

2009

SSRN Journal

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“…On the one hand, it can be used to strengthen external communication with other rms and partners or enhance customer relationship management, marketing and market research (Döbler 2007, Raabe 2007). In line with that, rms have access to external knowledge by using social software (Döbler 2008). On the other hand, it can be utilized for internal purposes as a knowledge management tool to facilitate internal communication, including for example knowledge and project management or product development.…”

Section: Background Discussion and Hypothesis Derivationmentioning

confidence: 99%

“…The positive aspects of social software may make rms even more productive as being faster and more exible results in a better time management leaving more time capacities for other work. Furthermore, rms using social software applications face lower costs as their adoption and usage in rms is usually cheaper compared to content management systems (Döbler 2008). The consequence of lower costs is also a higher labour productivity.…”

Section: Background Discussion and Hypothesis Derivationmentioning

confidence: 99%

“…The consequence of lower costs is also a higher labour productivity. Döbler (2008) mentions another important aspect of social software that might inuence labour productivity. Social software can be utilized as a tool supporting e-commerce in a rm.…”

Section: Background Discussion and Hypothesis Derivationmentioning

confidence: 99%

“…Apart from that, social software can be used to support e-commerce within a rm by opening up new communication channels with customers (Döbler (2008)). Firms have the opportunity to achieve business deals faster and more eciently.…”

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confidence: 99%

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Does Social Software Increase Labour Productivity?

Sarbu

2013

SSRN Journal

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Die Dis cus si on Pape rs die nen einer mög lichst schnel len Ver brei tung von neue ren For schungs arbei ten des ZEW. Die Bei trä ge lie gen in allei ni ger Ver ant wor tung der Auto ren und stel len nicht not wen di ger wei se die Mei nung des ZEW dar.Dis cus si on Papers are inten ded to make results of ZEW research prompt ly avai la ble to other eco no mists in order to encou ra ge dis cus si on and sug gesti ons for revi si ons. The aut hors are sole ly respon si ble for the con tents which do not neces sa ri ly repre sent the opi ni on of the ZEW. Non-Technical SummarySocial software applications are increasingly applied in rms and particularly support communication, cooperation and information sharing between individuals. They comprise applications like wikis, blogs and social networks. These applications are webbased, self-organised and interconnect users and their knowledge making the communication processes more ecient. Social software can be applied for external communication as well as internal knowledge management making it possible for rms to access both external and internal knowledge. This study attempts to distinguish whether the usage of social software in a rm leads to an increase in labour productivity. The analysis ist based on recent German rm-level data consisting of 907 rms from the manufacturing industry and the service sector.As a theoretical framework, I employ a Cobb-Douglas production function with social software representing an input factor in the production process.The analysis reveals that the usage of social software has a negative impact on labour productivity. The main driver of this productivity loss is the social software application blog. The result stays robust across dierent specications controlling for several sources of rm heterogeneity. In addition, a robustness check containing social software intensity as an alternative measure for social software is applied. It reveals the same negative eect and thereby conrms the result. as project management and product development resulting in potential productivity gains for the rms. This paper analyses the relationship between social software applications and labour productivity. Using rm-level data of 907 German manufacturing and service rms, this study examines whether these applications have a positive impact on labour productivity. The analysis is based on a Cobb-Douglas production function. The results reveal that social software has a negative impact on labour productivity. They stay robust for dierent specications and alternative measures for social software.

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Ein Spiel zwischen Personen. Funktionen und Folgen der elektronischen Kommunikation in Unternehmen

Jäckel

Digitalisierung Der Arbeitswelt

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Zum Einsatz von Social Software in Unternehmen

Cited by 8 publications

References 2 publications

Does Social Software Support Service Innovation?

Does Social Software Support Service Innovation?

Does Social Software Increase Labour Productivity?

Ein Spiel zwischen Personen. Funktionen und Folgen der elektronischen Kommunikation in Unternehmen

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